Verge Motorcycles Appoints New Top Talent to Its Team

The appointments are part of Verge’s international growth strategy, which aims to put the company in a leading position in electric motorcycling.

Electric motorcycle manufacturer Verge Motorcycles has appointed two top names in the automotive industry to scale up the company’s production to meet global demand. Alan Foster started as chief operating officer of Verge Motorcycles and Haydn Baker as chief people officer on Aug. 1 2023.

Verge’s unique technology and design have gained enormous attention among those interested in motorcycles and electric mobility around the world. Initial demand has driven orders taking the company well into 2024, with entry into the U.S. market planned for later this year. Foster and Baker will each play a leading role in Verge Motorcycles’ continued expansion.

“We have taken huge strides in the last year and established our place in the industry. Ensuring production capacity and quality are key as we continue to move into new markets. To be successful, growth requires above all the right people, and it is an honor to have industry veterans like Alan and Haydn as part of our team. The experience and expertise they bring with them is truly invaluable to us,” said Verge CEO Tuomo Lehtimäki.

Alan Foster, Chief Operating Officer

Foster, who has worked in the automotive industry for more than four decades, has started as chief operating officer of Verge Motorcycles. He previously worked for more than 15 years at McLaren Automotive in various management positions and was involved in building a manufacturing technology center that produces all of McLaren’s road vehicles in addition to being a visitor destination for the car manufacturer. For the past few years, Foster has worked with leading automotive original equipment manufacturers (OEM) as an industry consultant through his own company. He will be responsible for increasing Verge’s production capacity, quality control and operations.

“Verge is in a very exciting phase of growth, and the potential is genuinely huge. I believe my experience with scaling low-volume luxury products like McLaren will benefit Verge tremendously. What fascinates me most about Verge is its unique, game-changing technology, which inverts traditional technical solutions with its simplicity,” said Foster.

Haydn Baker, Chief People Officer

Baker is a long-time automotive industry leader. In addition to a decade-long career in senior roles at McLaren Automotive, Baker has also worked at the U.S. electric car manufacturer Rivian, where he gained significant technical experience in electric vehicles. Baker will be responsible for Verge Motorcycles’ product development program, engineering processes and standards, and bringing scalability to the product portfolio.

“During my career, I have come across numerous innovations, each more exciting than the last, but Verge caught my attention because it really lives up to everything that has been promised. It has been fascinating to see how the versatile product portfolio roadmap and strategy have been built around Verge’s key technologies, which already redefine the electric motorcycle market. I have strong belief in not only the product offering but also in my ability to help Verge scale to meet its ambitions,” said Baker.

You May Also Like

The Exclusive Aprilia Pro Experience Is Back

Special guests include Aprilia Racing MotoGP riders Aleix Espargaró and Maverick Viñales as well as MotoGP Legend Max Biaggi.


The Aprilia Pro Experience is back, a dream day that allows a limited number of enthusiasts to get on the track with some of the best riders in the world as coaches.

The event will take place at Misano World Circuit on Sunday, June 9, following the 2024 edition of Aprilia All-Stars — the enthusiast event starring the riders and bikes which have produced the most victories in World Championship GP Motorcycling with Aprilia — which will liven up the Romagna track on Saturday, June 8.

Krämer Motorcycles USA Announces Jensen Beeler as New CEO

Krämer Motorcycles USA imports handbuilt, German-made, track-only road racing motorcycles into North America.

Krämer Motorcycles USA CEO Jensen Beeler onboard the Krämer EVO2-690S at The Ridge Motorsports Park.
Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Turn 14 Powersports Names Matthew Sturdevant as Director of Brand Management

Sturdevant will oversee the company’s 12 brands.

Matt Sturdevant

Other Posts

Introducing the New Ryvid Outset Electric Motorcycle

The new Ryvid Outset will sell for just $5,995, with the Ryvid Anthem reduced to only $6,495.

2024 Ryvid Outset
REV’IT! Opens 1st Store in Denver

REV’IT! has set up its store to also be a community hub.

REV'IT! Denver store
Trader Interactive’s New TraderConnect Embeds Dealer Listings in OEM Websites to Increase Leads

TraderConnect showcases RV, Cycle, Commercial Truck and Equipment Trader listings.

Trader Interactive logo
Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop