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Women’s Coalition of Motorcyclists Seeking Members of At-Large-Board

The Women’s Coalition of Motorcyclists (WCM) is actively seeking applications to become one of thirteen members of their At-Large Board.

REV’IT! Announces New Members to 2018 U.S. Women’s Adventure Team

Following a successful inaugural year, the REV’IT! USA Women’s Team welcomes two new members to the fold in 2018 including Jenna West and Anna Baklund who will join existing members Erika Bean, Louise Coleen Powers and Amelia Kamrad for the season as the REV’IT! U.S. Women’s Adventure Team.

Sales Talk: Focusing on Female Ridership

With women riding down the road in record numbers, we are the fastest growing segment of the motorcycle marketplace, and we’re seeing the push to pull in female customers in all areas of the industry.

Sales Talk: Focusing on Female Ridership

Twelve and a half percent of motorcycle owners are female. With women riding down the road in record numbers, we are the fastest growing segment of the motorcycle marketplace, and we’re seeing the push to pull in female customers in all areas of the industry.

Selling To My Wife

Many of you have been involved in auto sales at one point in your career, and if you worked with good people, you probably learned a lot about selling. I know that I was employed at an import dealer with an amazing sales manager, and had my eyes opened many times. I was reminded of

Michelin Partners with ‘The Litas’ Female Motorcycle Group

What started as a small group of women who love to ride motorcycles in Salt Lake City in 2014, has grown to a network of female motorcycle enthusiasts that has 140 branches in nearly 20 countries.

SheADV Unveils Redesigned Website

SheADV has announced the launch of a new, redesigned version of its website, www.SheADV.com. Key attributes of the site include a cleaner and more contemporary design, a refined user experience, and engaging new features.

The Wild Gypsy Tour, a Women’s Only Festival During Sturgis

Experience the first-ever all-women’s camping and motorcycle festival at the Sturgis Buffalo Chip kicking off the 77th annual Sturgis Motorcycle Rally on August 4-7, 2017 in South Dakota. Women from all over the world will gather in the mecca for motorcyclists to launch the historical event.

Female Leaders Gather for Revved-Up Women Panel Discussion

Representatives from BMW, Polaris, Harley-Davidson, American Iron Magazine, and Women Riders Now gather to discuss what’s working and what’s not with women and motorcycling at Revved-Up Women Expo.

2017 Revved-Up Women Texas Motorcycle Exposition

Join nationally-known women motorcyclists at Revved-Up Women—Texas Motorcycle Expo April 28-30, at Retama Park, near San Antonio, TX. Attendees will enjoy guided rides, workshops and panel discussions by recognized leaders in the motorcycle industry, beginner and advanced rider classes, a fashion show, and a free Sunday brunch.

Cortech Bella Women’s Jacket

Cortech’s Bella Women’s Leather Jacket is a women’s cut vintage jacket made of top-grain 0.8-0.9mm thick aged cowhide offers a comfortable, supple feel, and features matching antiqued hardware.

PowerLily Gas Tank Mentorship Program Continues in 2017

PowerLily is a network of professional women in the powersports industry. PowerLily is committed to expanding opportunities for women in the powersports industry and by providing programs for professional growth, education and leadership opportunities. PowerLily is an MIC Aftermarket subcommittee.