Women in Powersports Continues to Grow

It is important for dealers to put some time and thought into servicing this growing cohort of customers.

Dainese, women, woman, motorcyclist, rider
Women Riders Prepare for 16th Edition International Female Ride Day

On May 7, the ride revs up to take over global roads, tracks and trails with “Just Ride!” synchronized action.

International Female Ride Day, logo
Dates and Theme for 5th Women’s Motorcycle Conference Online

The virtual conference is scheduled for March 4-5, 2022.

Women's Motorcycle Conference Online
Royal Enfield Announces BTR Road Racing, Flat Track Programs

New and returning riders, more races and a bigger BUILD. TRAIN. RACE. program for 2022.

Royal Enfield BTR
Apparel Pro: Women’s Jackets

Balancing fashion, comfort and safety.

women's jackets
Can-Am’s Women of On-Road Program Celebrates Huge Success

Impactful initiatives and multiple awards lead the program forward into 2022.

Women of On-Road
Q&A with Motocross Athlete Vicki Golden

Breaking the glass ceiling of motocross.

Vicki Golden
Alisa Clickenger and Women’s Motorcycle Tours Announces Partnership with Suzuki

Women’s Motorcycle Tours has announed Suzuki Motor USA, LLC as a sponsor of the Suffragists Centennial Motorcycle Ride, July 31 – August 20, 2021 and the Women’s Motorcycle Festival & Conference, August 19 – 22, 2021. During the ride, Suzuki will be represented by Wendy Crockett, winner of the 2019 Iron Butt Rally, who will

The MIC To Sponsor Women’s Industry Meeting in Aug.

The MIC is sponsoring a Women in Powersports professional meeting during the in-person Women’s Motorcycle Festival and Conference in Arlington, Virginia, not far from the nation’s capital. The Women’s Industry Meeting & Breakfast Powered by MIC will be at the Crystal City Sports Pub on Thursday, August 19, from 9 am to noon. “Hear the latest on

WCM Announces Executive Board Elections and Appointments

WCM members have elected two new board members and re-elected three incumbent board members to serve three-year terms.

Women’s Motorcycle Tours Centennial RideDealer Promotion Programs Now Available

These programs are designed to attract more women to motorcycling, help dealerships across the USA bring more women customers through their doors and engage with their female customers in new and meaningful ways.

Polaris Slingshot Celebrates International Female Ride Day with ‘Women Behind The Wheel’

Slingshot announced its ‘Women Behind the Wheel’ initiative, an experiential program designed to create an inviting space for like-minded women who share the same passion and enthusiasm for driving.