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PowerLily Gas Tank Mentorship Program Continues in 2017

PowerLily is a network of professional women in the powersports industry. PowerLily is committed to expanding opportunities for women in the powersports industry and by providing programs for professional growth, education and leadership opportunities. PowerLily is an MIC Aftermarket subcommittee.

2016: A Year of Firsts for Women in Motorcycling

[dropcap]T[/dropcap]his years marks the 100th anniversary of Adeline and Augusta Van Buren each riding her own motorcycle across the United States. In 1916 the two intrepid sisters set out from Brooklyn, New York, riding a series of farm roads and tracks that had just been conceptualized as the Lincoln Highway a scant three years earlier.

Highway 21 Women’s Black Rose Cold Weather Glove

Just in time for the fall and winter riding seasons, Highway 21 has added new cold weather riding gloves to its line of V-twin and Metric Cruiser apparel. The Highway 21 women’s Black Rose Cold Weather glove features a durable black denim outer shell and a genuine leather palm that is strong and comfortable.

Sisters’ Motorcycle Riders Visit Vintage Days

[dropcap]F[/dropcap]or MPN columnist Alisa Clickenger, it was a once in a lifetime opportunity to not only organize the Sisters’ Centennial Motorcycle Ride, but to also take 125 women riders on a “lap of history” around the picturesque Mid-Ohio Sportscar Course in Lexington, Ohio during AMA’s Vintage Days last month. “We’re so grateful to the AMA

BMW Motorrad USA Joins Panel Supporting Women Riders at Sturgis

Sarah Schilke, National Marketing Manager, BMW Motorrad USA, will be among a panel of leaders representing a broad cross-section of women in the motorcycle industry at the Sturgis Buffalo Chip’s 2016 Biker Belles symposium, Tuesday, August 9.

Lace, Grace, and Gears Motorcycle Rally Launches in Texas to Serve Women Riders

A dynamic new motorcycle rally focused on women riders will hold its first gathering at the end of September in Beaumont, Texas. The Lace, Grace, and Gears Rally was founded by a woman and is being organized by women to cater to the topics and activities that today’s lady riders are most interested in.

BMW F 700 GS Demo Rides Available for Sisters’ Centennial Motorcycle Ride Participants

Participants in the upcoming Sisters’ Centennial Motorcycle Ride have the opportunity to try out the 2016 BMW F 700 GS adventure bike for a full or half-day demo ride. Riders who donate $50 or more to the charities benefitting from the event can have their own bike trailered while they try out the versatile new lightweight, low suspension adventure machine.

Indian Motorcycle Teams with Sisters’ Centennial Motorcycle Ride

Indian Motorcycle has announced its partnership with the Sisters’ Centennial Motorcycle Ride, a cross-country group ride that celebrates the 100th anniversary of Augusta and Adeline Van Buren’s courageous and unprecedented motorcycle journey across the United States.

Held Women’s Sereena Glove

Held USA is now stocking the new “Sereena” glove, a premium leather motorcycle glove for women riders. Offering a combination of comfort, tactility and protection, the Sereena is now in stock and available through Held dealers in the United States.

SheADV Launches a Resource for Women Riders

An all-new resource for women in adventure motorcycling has been launched under the name SheADV. It will be a resource for women riders to share, learn, and plan future adventures. The current SheADV program includes events, a website, and social media channels.

Scot Harden and Cinnamon Kernes Join MIC’s PowerLily Gas Tank Mentoring Team

Scot Harden and Cinnamon Kernes have joined an elite team of mentors who will assist female powersports entrepreneurs in developing business plans and product pitch strategies to prospective business partners as part of the Motorcycle Industry Council’s PowerLily Gas Tank program.

PowerLily’s New Gas Tank Mentorship Program Supporting Women in Powersports

Female powersports entrepreneurs with great ideas for new products and services can get help from PowerLily’s new Gas Tank Mentorship Program. The program will teach the entrepreneurs how to create successful business plans that they may have an opportunity to present, in-person, to influential leaders in the powersports industry.