Join Jim Woodruff, CEO of National Powersport Auctions, for a mid-year, insider update about the pre-owned powersports market and why it matters so much to dealers nationwide.
Register now and benefit from the latest data, trends and insights on pre-owned products and the state of our industry as autumn begins. This online symposium is free for all MIC members and $50 for non-members.
“Pre-owned is key to having a successful dealership, even for a franchise dealer,” Woodruff said. “There are more price points to offer with more control over the product mix. Dealers have limited control over the ultimate selling price of their vehicles on the showroom floor, but they have total control over the purchase price of pre-owned units and which ones they choose to buy.”
Woodruff has more than 30 years of hands-on business experience in the powersports and technology industries, including the creation of leading companies serving both Fortune 500 firms and powersports dealers alike.