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‘Ride With Us’ Sets Sights on Reaching Millions More Potential Riders

This is the second full year for the investment.

Leveraging a substantial investment made in 2021 by Pineapple Payments, a provider of payments technology solutions, the Motorcycle Industry Council (MIC) is launching the next evolution of its Ride With Us market expansion program to include a comprehensive new website and additional Moto Intro events scheduled across the country, encouraging millions more to explore riding.

The MIC’s market expansion initiative is an integrated program aimed at inspiring and supporting new and returning riders as they integrate into the riding community. The program’s Moto Intros provide those curious about motorcycling the opportunity to get their first taste of riding by providing the bikes, gear and coaching. 

“We are in the second full year of the investment, and the Motorcycle Industry Council’s Ride With Us team is geared up for another full year of helping potential riders discover the joys and possibilities that motorcycling brings,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “Our industry has something to offer almost everyone, and with the momentum Ride With Us is building, our industry can continue to pull together to get more riders riding more.” 

Pineapple Payments refocused its MIC Bankcard Program to better support its partnership with MIC, sharing a goal to improve the payment processing experience for powersports dealers, suppliers and manufacturers. MIC Bankcard also generates revenue, which it reinvests into the industry, including helping to support MIC’s market expansion vision.  

“The Ride With Us market expansion program is an industry-wide collaboration, and we know first-hand how even allied trades like ours, payment processing, can play a part,” said Melissa Burger, sales and implementation coordinator for the MIC Bankcard Program from Pineapple Payments. “We’re excited to see how the MIC continues to seize this opportunity and expand its efforts to welcome new and returning riders.”

The MIC’s market expansion initiative is an integrated program aimed at inspiring and supporting new and returning riders as they integrate into the riding community. The initiative, headed by Cinnamon Kernes as the MIC’s vice president of market expansion, continues to evolve from the foundational work led by the MIC board of directors. 

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