Firebrand Relaunches with New Products
Firebrand has returned from the ashes! Firebrand exhaust and performance parts are under new ownership and they are excited to bring you their unique brand of exhausts. Building on their popular Loose Cannon slip-ons for H-D touring bikes, they’ve upgraded the finish and materials to create a muffler designed for durability, power, and of course, sound.
Pan-America Becomes Top Selling ADV in North America
In creating the Pan America, which launched in February of this year, Harley-Davidson used its cutting-edge design and engineering capabilities to create both the Pan America 1250 and Pan America 1250 Special. Today, Harley has announced that the Pan America 1250 Special has become the #1 selling adventure touring motorcycle in North America. Jochen Zeitz,
H-D1 Becomes Largest Online Destination for Pre-Owned Harleys
H-D1 Marketplace showcases the entire selection of pre-owned Harley-Davidson motorcycles from the company’s U.S. dealer network, that are available for customers to browse and customize online.
EVO: The Engine That Saved Harley from Bankruptcy
The Motor Company has come a long way since its first motorcycle prototype built in 1903. The Evolution (Evo) engine is a V-twin engine that has been manufactured and used by Harley since 1984 for a variety of different models, according to a story posted on Lowbrow Customs’ blog.
H-D ‘Arctic Blast’ Street Glide to be Limited Run of 500 Bikes
Harley-Davidson takes custom paint to a new level with the introduction of a limited run of 2021 Harley-Davidson Street Glide Special motorcycles featuring the handcrafted Arctic Blast Limited Edition paint scheme. The motorcycle was revealed at the 81st Sturgis Motorcycle Rally. Availability will be limited to 500 examples worldwide, each serialized on the fuel tank.
Sturgis, Buffalo Chip to Host Inaugural Rally Wrap Party
Unbelievably, in 81 years, there has never been an official Sturgis Rally Wrap Party. That changes as Why We Ride, MOTOvational.org and the Sturgis Buffalo Chip host the VIP Sturgis Rally Wrap Party benefitting Treasured Lives. The limited seat event is aimed at motorcycle industry VIPs, brand leaders and anyone who rides. The event is
H-D Air-Oil Separator/Catch-Can System
From the factory, Harley’s breather system vents excess crankcase vapors, un-burnt fuel, residual oil and moisture back into the intake which compromises performance and durability. The Moroso air-oil separator/catch can system plumbs inline of the breather system and filters the excess crankcase vapors, exhaust vapors, residual oil and moisture before it re-enters the engine, reducing
Harley-Davidson Delivers Strong Q2 Results
According to Harley-Davidson Chairman, President and CEO Jochen Zeitz, he is pleased with the improvements and strong second-quarter performance of the Motor Company. The North American market led the way for the strongest region and the company expects the growth to continue for the remainder of the year. “We are starting to see the initial
H-D Launches ‘Let’s Ride Challenge’ Sweepstakes
Harley-Davidson is celebrating the summer riding season and the open road with the “Let’s Ride Challenge”. This sweepstakes encourages riders to rack up miles via the H-D.com app in order to unlock bigger prizes, as each milestone is reached. In addition, the sweepstakes also features personal riding challenges, including instant win games that provide riders
Harley Enters Pre-Owned Market with H-D1
H-D1 Marketplace will provide consumers with the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America, according to a recent H-D release. Backed by the strength and scale of Harley’s dealer network and enhanced by the “Harley-Davidson Certified” program for extra peace of mind, H-D1 Marketplace will facilitate a
H-D Taps Jason Momoa for Limited Edition Apparel Collection
Harley-Davidson and Jason Momoa have announced the launch of the Harley-Davidson Museum X Jason Momoa Collection. This collection is a curated assortment designed in partnership with Momoa, blending his passion for the Harley-Davidson brand and aloha spirit. “I have been a true fan of Harley-Davidson for a long time and the opportunity to develop a line of apparel together was something I was absolutely stoked to do,” said Momoa. “This collection is
‘LiveWire ONE’ First Launch from LiveWire Brand
Harley-Davidson’s evolution of LiveWire as a standalone brand kicks off with the introduction of LiveWire ONE – the electric motorcycle “built for the urban experience.” “As part of The Hardwire Strategy, we made a commitment that Harley-Davidson would lead in electric,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “We recognized the pioneering spirit
