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‘LiveWire ONE’ First Launch from LiveWire Brand

Harley-Davidson’s evolution of LiveWire as a standalone brand kicks off with the introduction of LiveWire ONE – the electric motorcycle “built for the urban experience.”

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“As part of The Hardwire Strategy, we made a commitment that Harley-Davidson would lead in electric,” said Jochen Zeitz, Chairman, President and CEO of Harley-Davidson. “We recognized the pioneering spirit and brand value in LiveWire for our community and took the decision to evolve the original LiveWire motorcycle into a dedicated EV brand. Today’s LiveWire ONE builds on the DNA of Harley-Davidson but with the electric focus and ambition of the new LiveWire brand. Harley-Davidson and LiveWire will continue to rewrite the motorcycle rulebook and we are excited about this next chapter in our legacy.”

LiveWire ONE will retail for $21,999 and be available to order on the brand’s website and select LiveWire dealers.

With evolved software and hardware, LiveWire ONE builds on the experience of the original LiveWire and reflects the new identity of the LiveWire brand. The bike will debut at IMS North California on July 18, 2021, with demo rides and wider product experience moments.

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Source: LiveWire.com

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