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Pan-America Becomes Top Selling ADV in North America

In creating the Pan America, which launched in February of this year, Harley-Davidson used its cutting-edge design and engineering capabilities to create both the Pan America 1250 and Pan America 1250 Special. Today, Harley has announced that the Pan America 1250 Special has become the #1 selling adventure touring motorcycle in North America.

Jochen Zeitz, Chairman, CEO and President, Harley-Davidson commented:

“Taking inspiration from our heritage, we wanted to create a motorcycle that redefined the adventure touring category and most importantly was designed and built in America. With the Pan America Special now the #1 selling ADV motorcycle model in North America, we targeted a selective expansion into adventure touring as part of the Hardwire Strategy with the goal to reach new and existing Harley-Davidson customers. Pan America is squarely built on our mission to deliver a timeless pursuit of adventure for our riders. Those who now own or have tested one of our Pan America’s absolutely love this bike – having sold out of our 2021 allocation, we are excited about what the future has in store for Pan America and for the Adventure Touring category at Harley-Davidson.”

Source: Harley-Davidson

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