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Harley Enters Pre-Owned Market with H-D1

H-D1 Marketplace will provide consumers with the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America, according to a recent H-D release.

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Backed by the strength and scale of Harley’s dealer network and enhanced by the “Harley-Davidson Certified” program for extra peace of mind, H-D1 Marketplace will facilitate a seamless purchase experience for customers looking for that special pre-owned Harley-Davidson.

“The launch of H-D1 Marketplace is the first step towards our ambitious transformation of into the leading online destination for everything Harley-Davidson,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “We want our online presence to connect and support our H-D network – from enhanced online experiences, unique community engagement, to exclusive content and learning. The H-D1 Marketplace platform will connect our customers, community and our strong dealer network, with the goal to become the largest marketplace for pre-owned Harley-Davidson motorcycles in the United States.”

Launching first in the US, H-D1 Marketplace will start with the entire selection of pre-owned Harley-Davidson motorcycles from its participating dealer network, which will be available for consumers to browse and customize online.


Powered by H-D Financial Services, customers will have access to financing solutions to make purchasing even easier. Through the ‘Sell My Bike’ feature, customers will also be able to sell their motorcycles directly into the Harley-Davidson dealer network.

Harley says its goal is to “seamlessly engage with customers, creating a meaningful, unique and personalized experience with Harley-Davidson.”  H-D1 Marketplace also fulfills the company’s objective to include riders of pre-owned Harley-Davidsons as an important part of its base.

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