Navigating Inventory, Processes & The Customer Experience Post COVID-19
Following Colorado state protocols regarding the coronavirus and adapting their business plan to meet customer demand, G-Force Powersports never slowed down.
PODCAST: Improving the Customer Experience & Follow-Up
In order to improve their customer outreach, Harley-Davidson of Glendale took steps to improve their customer service, starting behind the scenes with their management and sales team by adding new technology, specifically PSXDigital’s AI-powered customer experience management platform.
Fay Myers Motorcycle World: Dusting Off the Ashes to Shine Bright Again
Fay Myers began his powersports dealership legacy in 1948, turning his enthusiasm from a hobby into a thriving business.
PODCAST: Helping the Online Customer
F&I expert Emre Ucer explains how dealers can optimize their websites to help facilitate the F&I process for customers.
Customer Service: Do They Know Everything?
Jennifer wants to buy a scooter – but she doesn’t know what she doesn’t know.
Gain the Loyalty of Current Customers to Increase Repeat Sales
Here are a few ways to gain current customer loyalty and increase repeat sales.
Polaris Names Gilbert as Chief Customer Engagement and Growth Officer
In this newly created function, Gilbert will be responsible for developing and implementing marketing solutions and growth strategies that introduce new consumers to the Powersports industry and connect with customer segments outside of the company’s traditional core target market.
Report: Millennial Motorcycle Buyers Aren’t Interested in Harley-Davidsons
What is the cause of Harley-Davidson’s woes? Here are two critical factors to consider: the lack of millennial motorcycle buyers interested in their products, and the dwindling number of boomers still buying new motorcycles.
V-Twin Market Update: The Search For New Customers Continues
By this point, everyone knows how Harley’s woes with selling new bikes and finding new customers has trickled down to just about everyone in the powersports industry (except perhaps the UTV market). We don’t mean for this to sound so downbeat, but it is what it is until we find some solutions… and fast!
Beyond Boomers: What Are the Kids Riding?
I recently read an article on Motorcycledaily.com about “Why don’t we see more Japanese Retro Bikes?” If you read the comments section, you can see why. Everyone has a different idea as to what “Retro” looks like, and it’s going to be almost impossible to satisfy all of the people like the ones in the comments section.
Evolution of a Customer: High On ‘Game-I-Fiction’
People literally get “high” on games. Endorphins flow into the brain when you complete or win a silly game whether it comes free on your smartphone or involves $100 million in the lotto. Digital, video, casino, computer, TV – games are everywhere. Warcraft and Call of Duty sales surpass book sales around the globe. I
State of Confusion? No, Time of Transition
Balancing financial stewardship with the cultural demands of an enthusiast-driven business is as big a challenge today as it was 40 years ago.