Sitting directly in Hollywood’s backyard and right next to Los Angeles, Harley-Davidson of Glendale is no stranger to the limelight.
In order to improve their customer outreach, Harley-Davidson of Glendale took steps to improve their customer service, starting behind the scenes with their management and sales team by adding new technology, specifically PSXDigital’s AI-powered customer experience management platform.
“The interesting thing was that I think we were doing a pretty decent job before we added new technology,” Vartanian said. “But now with new technology in place and how the system is organized, we are able to measure and know exactly what we did; when we were able to capture potential customers before we were losing because of all the different challenges we faced.”
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