BRP Strives to Make Boating and Powersports More Welcoming
In honor of International Women’s Day, BRP is highlighting the conversation around women in powersports.
BRP 2024 Snowmobile Lineup
This year also brings the company’s first-ever electric models.
2023 Motorcycle Trends Part 2: EVs and Emerging Technology
These trends are growing — no doubt about it.
BRP Breaks Ground on New Can-Am Electric Motorcycles Plant in Querétaro
The facility is adjacent to the current BRP campus in the city.
Ep. 42: Future of Modeling, eBikes, and This Week’s News!
You don’t want to miss this episode of On the Throttle with Jacqui and Josh!
Improved BRP GO! App Now Available
The update is available for Sea-Doo, Ski-Doo and Can-Am On-Road.
BRP Selects Akeneo to Drive Powersports Experience
BRP recently announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS). Akeneo will play a pivotal role in accelerating BRP’s growth plan. Akeneo’s PXM solutions will deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce
ATV/UTV Market Update
ATVs and UTVs are having a much better 2021 than 2020.
BRP Reports Fiscal Year 2022 First Quarter Results
“Our first quarter results were driven by ongoing robust demand for our products with North American powersports retail up 39%.”
BRP Wins Best of the Best and Three Prestigious Red Dot Design Awards
BRP is kicking off the year on a high note with four prestigious recognitions at the Red Dot Awards, including none other than the Best of the Best award for the Ski-Doo Freeride.
BRP to Introduce Electric Models for Each Product Line by 2026
BRP plans to invest $300M over five years in product development, specialized equipment, infrastructure, production tooling and facilities.
BRP Reports Fourth Quarter and FY21 Year-End Results
“We are very pleased with our fourth quarter results, which ended Fiscal 2021 on a strong note.”