Can-Am Commits to Bringing Change to Motorcycling’s Sexist Past
On International Women’s Day, Can-Am is celebrating women riders and is challenging the played out “biker” stereotypes in order to make open road riding a more inclusive place for women every day of the year.
BRP Names PSXDigital as a BRP Certified CRM
The announcement marks another milestone in the company’s expansion and adds another familiar name to a long list of OEMs that includes the likes of Triumph, Suzuki, Yamaha, Harley-Davidson and Ducati to name only a few.
Rock Legend JOAN JETT and Hip-Hop Star SAINt JHN Unite for Can-Am ‘Outliers’ Campaign
Together, the pair is taking part in a new Can-Am On-Road ad campaign called Outliers, which celebrates the diverse makeup of the on-road riding community.
BRP Introduces Lynx Snowmobiles to North America
The move marks the first time in decades that a new sled brand has been introduced to the region.
Can-Am Commander Raises the Bar in 2021
New for 2021, Can-Am is going back to its roots with a completely redesigned Can-Am Commander.
BRP Appoints New Independent Board Members
The Board of Directors of BRP Inc. announced the appointment of Katherine Kountze and Ernesto M. Hernández to its Board of Directors, effective immediately.
BRP Announces New Navigation App, Accelerates Digital Transformation Journey
BRP announced a new app – BRP GO! – designed to enhance how riders interact with the snowmobile community as they ride, within selected U.S. and Canadian locations.
A League of Its Own: Can-Am is Changing the Face of the On-Road Riding Industry
BRP and its Can-Am On-Road brand are accomplishing something traditional motorcycle manufacturers have been attempting to do for years: attracting new, younger and more diverse riders into the industry.
BRP Reports Fiscal Year 2021 Second Quarter Results
The company’s North American retail sales for powersports vehicles and outboard engines increased by 38% for the three-month period ended July 31, 2020 compared with the three-month period ended July 31, 2019.
BRP Wins 3 Prestigious Red Dot Design Awards
BRP starts the summer with three prestigious Red Dot Design Awards. They are passionate for innovation and determined to push the limits at every new product launch, thanks to the combined efforts of BRP experts from different departments.
BRP Reports Fiscal Year 2021 1st Quarter Results
“The sudden impact of the COVID-19 crisis has brought rapid changes that significantly disrupted our business and forced us to quickly and successfully adjust our plan, thanks to the agility and resilience of our employees, suppliers and dealers.”
BRP Announces Additional Measures to Manage COVID-19 Impact
After slowing down and temporarily suspending manufacturing at all our powersports and marine operations sites around the world, BRP are taking additional actions, including cost-containment measures and changes in employee compensation to protect our financial flexibility and long-term growth.