The Story of Motocross Racer Eli Tomac

Tomac just stunned the world with his jump to the “Blu Crew” at Yamaha.

Eli Tomac, Under the Helmet
The Racing Force Group and Bell Helmets Reach Licensing Agreement

Bell auto products will be licensed and sold under Racing Force Group.

Bell Helmets logo
Roland Sands Design Partners with Bell on New Helmets

Designed for the rider who doesn’t tend to lean towards helmet graphics, these lids are understated yet stand out.

Bell Helmets Names New Senior Product Manager

Bell Helmets appointed Tim Piver as senior product manager, where he will oversee the company’s emerging snowmobile category.

More New Products Hit the Marketplace at AIMExpo Presented by Nationwide

Following an array of new vehicle debuts on Thursday, gear and aftermarket companies were the focal point on Friday, with a diverse range of products introduced to the marketplace.

Bell Powersports Announces Official Entry Into Recreational UTV Industry

Bell Helmets, an industry leader in innovative head protection, officially signaled its entry into the rapidly growing recreational UTV space with the launch of two new helmets.

Freestyle Rider ‘Twitch’ to Collaborate on New Helmet Graphics for Bell’s MX-9 MIPS

Bell Helmets recently announced the signing of freestyle motocross legend, Jeremy “Twitch” Stenberg. Bell and Stenberg will collaborate on new limited-edition MX-9 MIPS graphic designs set to debut early next year.

Bell Scout Air

This helmet features an innovative In-Mold design that takes technology from Bell’s knowledge of bicycle helmets.

Printing All The News That Fits (October)

Former KTM Hard Equipment stalwart Lowell Anderson is now the head wrangler for Tucker Rocky’s brands. “I’m very excited to be part of the Tucker Rocky | Biker’s Choice family,” says Anderson. “As director of brands, I am looking forward to working with our brand team members to create a compelling assortment of products that

Bell Powersports Unveils 2018 Full Face Helmets Equipped with MIPS

Bell Helmets recently unveiled its 2018 street full face helmet lineup, highlighted by the new MIPS-equipped Star and RS-2. The category continues to range from its Pro Star Flex to its entry-level Qualifier with tasteful colorway upgrades throughout.

Retrograde Motion: What is Old is New Again!

Slab seats, flat bars and universal tread tires… what is old is new again. In a case of retrograde motion, these classic hallmarks seem to be the choice of builders these days (see sidebar on the Handbuilt show).

Bell Seasonal Line of Helmets

Last week, Bell launched its second seasonal line of the year. Included are some of Bell’s popular helmets including Bullitt, Moto-3 and MX-9 Adventure with MIPS. The limited run includes all-new colorways along with featured designs from collaborations with industry artists.