Bell Helmets recently announced the signing of freestyle motocross legend, Jeremy “Twitch” Stenberg. Bell and Stenberg will collaborate on new limited-edition MX-9 MIPS graphic designs set to debut early next year. In addition, Stenberg will play an integral role in future motocross and V-Twin culture campaigns from Bell.
“We are very excited to have someone as renown and accomplished as Twitch – one of the industry’s true icons – joining the Bell family,” said Chris Sackett, Vice President of Bell Helmets. “Twitch brings an incredible combination of riding expertise and creativity, and his collaborative input and signature style will be key to developing dynamic new designs that are certain to resonate with core riders.”
Stenberg is among the original innovators and leaders in the sport of freestyle motocross and has been instrumental in its development and success. Stenberg has achieved great success including amassing 17 X Games medals, six of which were gold. He will not only be wearing the helmets, but, according to Bell, will have the opportunity to assist in the creation of new graphics and provide input to future product design.
“I’ve always liked the look of Bell helmets. Growing up my dad always told me they were the safest helmet you could ever put on your head, so whenever I didn’t have a helmet partner, I went out and bought a Bell helmet,” said Stenberg. “Now, to collaborate with them and be a part of the company, I couldn’t be happier.”
Links:
