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Bell’s 360-Degree Footage from Isle of Man

This past week at Isle of Man, Bell Helmets and 360fly took to the world’s most daunting road race, the Isle of Man TT, to put a prototype of their forthcoming video-camera-integrated “Smart” helmet to the ultimate test.

Bell Helmets and Ace Cafe London Announce Multi-Year Deal

Bell Helmets has announced a multi-year agreement with Ace Cafe London. The transatlantic partnership will fuse the history, authenticity and credibility of the two historic brands in the creation of exclusive limited edition products, while also co-operatively joining together for unique future racing initiatives.

Bell Helmets Names its 2016 Road Team Athlete Roster

Bell Helmets has announced its road team ambassador roster ahead of the 2016 MotoAmerica season. The ambassadors will wear a combination of Bell’s all-new Pro Star and Custom-Fit Star Carbon helmets.

Vista Outdoor to Acquire Bell, Giro and Blackburn

Vista Outdoor Inc. has entered into a definitive agreement with BRG Sports, Inc. to acquire BRG Sports’ Action Sports division, which includes the Bell, Giro, C-Preme and Blackburn brands. The acquisition adds helmets for cycling, snow sports, and powersports, as well as goggles, footwear and a variety of cycling accessories and research and product development capabilities.

Bell Pro Star Helmet

Bell Helmets recently introduced the all-new Pro Star, a complete rethinking of what a race helmet should be, driven by the essential needs of the modern racer. Field-tested by Bell’s world-class riders, the sophisticated materials integrated into the Pro Star allow the rider to become one with the helmet.

Bell Helmets Limited Edition Moto-9 Kurt Caselli Commemorative Helmets

Bell Helmets has debuted 200 limited edition Moto-9 helmets, honoring legendary off-road rider Kurt Caselli. All proceeds will go to The Kurt Caselli Foundation, which is focused on enhancing the safety of riders and racers in the off-road motorcycling industry.

Doug Danger Will Attempt Evel Knievel’s 22-Car Jump

On Aug. 6, during the 75th anniversary of the Sturgis Motorcycle Rally, daredevil Doug Danger will attempt Evel Knievel’s unsuccessful 22-car jump on a vintage 1972 Harley-Davidson XR-750.

Bell Helmets and Motocross Star Carey Hart Announce Multi-Year Partnership

Bell Helmets has announced a multi-year agreement with freestyle motocross star and custom bike builder Carey Hart and his Hart Luck Brand. The agreement will establish Hart as an official Bell brand ambassador and designer of exclusive one-off limited edition Bell products.

Bell Helmets to be Official Helmet for Mammoth Motocross

Bell Helmets has announced its status as the official helmet for Mammoth Motocross 2015. Bell will be onsite with its custom-fit sprinter van in Mammoth June 19-28 showcasing the technologies within the all-new Moto-9 Flex and offering free custom-fit head scans for riders.

Bell Helmets Announced as Official Helmet Sponsor for Ricky Carmichael Daytona Amateur Supercross

Bell Helmets has announced it will be the official helmet sponsor and the presenter of the Holeshot Award for this year’s Ricky Carmichael Daytona Amateur Supercross held inside Daytona International Speedway in Daytona Beach, Florida, on March 8 and 9.