SSR Motorsports founder William Li announced that Greg Blackwell has been hired as the company’s new vice president of sales and marketing. Blackwell has over 30 years of experience in the powersports industry, including positions with Hisun Motors USA, KTM North America, LeMans Corp./Parts Unlimited and Metzeler Motorcycle Tire North America.
“Greg brings exceptional knowledge and powersports experience to this important leadership role based on his strong dealer and interpersonal relationships, and the fact that he is, at his core, a true powersports enthusiast,” said Li. “With his experience, he’ll hit the ground running and have an immediate impact.”
SSR values its partnerships with its national dealer network, and Blackwell has invested countless hours and miles, visiting dealers in nearly all 50 states. Blackwell’s passion for nurturing mutually beneficial relationships with the dealer network is key to supporting the growth of SSR dealers and the company’s family of consumers.
Blackwell will be responsible for leading the national team of district sales managers and marketing staff. Support of the current dealer network will be complemented with new dealer appointments in open markets. SSR has boosted its marketing efforts with the production of numerous advertisements on both wholesale and retail levels promoting the SSR motorcycles, QJ motorcycles and SSR’s Bison UTVs.