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Shifting Gears (May): Printing All The News That Fits

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Building a better mousetrap? Tucker Rocky has brought supply chain management specialist Dan Bradley onboard as VP of operations. In his new role, Bradley will apply his 25 years of experience with parts distribution facilities and logistics networks to stabilize and refine the company’s distribution operations, ensuring that dealers get the right part, at the right time and in the right condition. Bradley assumes responsibility for all distribution operations and will be based at Tucker Rocky’s Fort Worth, Texas headquarters. Bradley, who has long ridden offroad bikes, street bikes and ATVs, is thrilled with the opportunity to apply his skills to an industry he is passionate about. Says Bradley, “I’m looking forward to shortening the distribution cycle at Tucker Rocky | Biker’s Choice by applying my experience in the construction service parts industry, where speed of delivery means the difference between keeping people employed or shutting a job down.” Prior to TR, Bradley was with Case New Holland, Manitowoc Cranes and Kubota in process and supply chain management.


Three amigos: Parts Unlimited hired a couple sales reps and a new RSM. Isaac Ackels rejoins the team as a sales rep for the Central Region calling on dealers in the greater Cincinnati area. A former Parts Unlimited employee, he is back after successfully managing Indian Motorcycle of Northern Kentucky. After serving stints as service advisor, parts manager and sales coordinator for a variety of dealerships in New Hampshire, former racer Jason Hillsgrove is the new rep for the North East region. Semper Fi! Greg “Gunny” Stilwell steps up as Parts Unlimited’s new North Central regional sales manager. Most recently serving in the trenches at a couple of different dealerships in Wisconsin, Stilwell was a Gunnery Sergeant in the


Former QuadBoss head wrangler Jason Baldwin is now the director of powersports for Kenda Tire. “We are very excited to welcome Jason into the Kenda family,” says American Kenda Rubber President Jimmy Yang. “His enthusiasm and passion for all things powersports can’t be beat.” This isn’t Baldwin’s first rodeo… during his 17 years in the industry he has had gigs with Polaris Industries, Cannondale and Tucker Rocky Distributing. While at QuadBoss, Baldwin developed a full line of ATV/UTV tires, so he knows the drill and is looking forward to contributing to Kenda powersports division’s success. An avid bicycle rider and MX racer, Baldwin and his family have relocated to the Kenda USA headquarters in Columbus, OH, site of the AIMExpo this year.


With Jason Baldwin rolling over to Kenda, QuadBoss has added Justin Lasater to the team as a brand specialist. “With the double-digit growth QuadBoss has experienced in the last few years, we realized that it was time to bring on another employee to continue driving the brand forward,” says QB brand specialist  Sheila Bradbury. Lasater joins QuadBoss after a stint with Yamaha’s ATV/UTV division, where he played an integral part in developing and sourcing new products, talents he will tap into for QuadBoss. He has 20 years of experience in the powersports industry, ranging from service manager to regional parts and accessories manager.


Industry veteran Donnie Hill is the new Southeast sales manager for Motus. “Donnie brings significant strategic insight and tactical experience earned over 20 successful years in the industry,” said Motus CEO Lee Conn. “Mr. Hill has enjoyed an impressive career in dealer development at a large OE as well as extensive experience at every level of individual dealerships.”As the second of four regional managers Motus is hiring, Hill will handle dealer acquisition the Southeast from Florida to North Carolina to Texas. “I am so honored to join Team Motus,” added Hill. “I’ve been blown away by the engineering, passion and thought behind the brand and, having seen some of what is to come next, I am excited to be a part of the growth going forward!”


Former Harley exec Gregg Murdie is now BMW Motorrad’s head of U.S. sales operations. Murdie joins BMW with 24 years of retail business development experience in the powersports and automotive industries, most recently with The Motor Company where he headed a team responsible for planning sales performance and supply requirements for the Americas. Prior to that, Murdie spent 14 years with Ford. In his new role, Murdie will be responsible for implementing the planning and execution of BMW Motorrad business in the U.S. He will also work with Motorrad AG on sales strategy, retail support and inventory management.

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