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From the Magazine

What Makes Your Dealership Unique?

Is your business family-owned? Do you have some sort of specialty or “niche” market you cater to? What about a calendar jam-packed with events for customers? Play up your uniqueness to set you apart from the competition.

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how’s that for ROI?

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Road Track and Trail: The tagline accompanying this dealership’s name is central to their marketing strategy since it states their unique value proposition plain and simple: The World’s Largest Pre-Owned Powersports Dealership. Road Track and Trail is located in a small town outside of Milwaukee, Wis., but this doesn’t deter Chicagoans from taking a drive up to check out their inventory — precisely because the tagline promises that the trip will be worth their while.

I hope these examples have provided you with some new ideas to ponder for your dealership’s marketing strategy. Keep yourself focused on what makes your dealership unique and you are sure to achieve success.


Award-winning blogger and CEO of Duo Web Solutions, Heather Blessington is a nationally-renowned speaker on social media marketing and a digital marketing veteran. Her company provides MPN monthly columns focused on best practices in Web marketing for powersports dealers.

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