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Motorcycle and powersports content for dealers, professionals and enthusiasts
Business Management

What Makes Your Dealership Unique?

Is your business family-owned? Do you have some sort of specialty or "niche" market you cater to? What about a calendar jam-packed with events for customers? Play up your uniqueness to set you apart from the competition.

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By Heather Blessington

how’s that for ROI?

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Road Track and Trail: The tagline accompanying this dealership’s name is central to their marketing strategy since it states their unique value proposition plain and simple: The World’s Largest Pre-Owned Powersports Dealership. Road Track and Trail is located in a small town outside of Milwaukee, Wis., but this doesn’t deter Chicagoans from taking a drive up to check out their inventory — precisely because the tagline promises that the trip will be worth their while.

I hope these examples have provided you with some new ideas to ponder for your dealership’s marketing strategy. Keep yourself focused on what makes your dealership unique and you are sure to achieve success.

Award-winning blogger and CEO of Duo Web Solutions, Heather Blessington is a nationally-renowned speaker on social media marketing and a digital marketing veteran. Her company provides MPN monthly columns focused on best practices in Web marketing for powersports dealers.

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Audio Systems for Motorcycles and Powersports

Considerations for choosing the right sound.

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By Brian Sexton
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We’ve all grown accustomed to listening to music or some form of audio while we’re behind the wheel. So, it stands to reason that many riders may want to find a way to listen to music while they’re riding their motorcycle or powersports machine. This applies to nearly all forms of powersports: personal watercraft, ATVs, side-by-sides and motorcycles. All of these machines can potentially have some form of audio system installed from the factory or customized in the aftermarket.

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