iON America, the consumer electronics company that has brought Shoot/Share Wi-Fi connectivity to point-of-view (POV) cameras, has announced that it has been named the official POV camera of Team Lucas and Lucas Studios.
Team Lucas is a grassroots advertising and marketing platform created by Lucas Oil that reaches hundreds of millions of consumers a year. As part of the new and extensive marketing partnership, iON cameras will have a major presence at all motorsports events and properties operated by Lucas Oil. These include the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series, Lucas Oil Drag Boat Series and the Lucas Oil American Sprint Car Series.
iON cameras will be used during all events and for broadcasts originating from both the Lucas Oil 1-10 Speedway in California and the Lucas Oil Speedway in Missouri. The two organizations are also collaborating on product development as co-developers of a professional series of camera mounts designed for high-intensity motorsports and other extreme environments. Together, Team Lucas and iON produced this video clip featuring footage shot with and of iON cameras.
iON has also become a technical partner to the Lucas Oil-owned and operated production facility, Lucas Studios, which will use iON Air Pro, Speed Pro, Adventure and other iON cameras to capture POV camera footage at all Lucas motorsports events. The footage will then be aired during the events and used in the production of live and taped broadcasts that air across five networks: CBS, CBS Sports Network, NBC Sports, SPEED and the Lucas Oil-owned MAVTV cable network.
"iON is a great fit for Team Lucas, sharing the same forward thinking as our other prestigious partners that see the strength and value of the Team Lucas marketing platform and share our interest in improving the value of motorsports programming to consumers," said Bob Patison, executive vice president of Lucas Oil and president of MAVTV. "We believe that iON cameras will enable us to greatly enhance the viewer experience, creating an interactive environment that will drive more viewers to our programming."
