Yamaha Announces Certified Pre-Owned Program
A combination of warranty and financing promises to entice used PWC buyers into dealerships. The program promises that buyers will be able to “purchase used units with 100 percent confidence,” instead of purchasing from third-party sellers.
Motorcycle Mall
This Newark, N.J.-based dealership is a family business with a family atmosphere.
Race Tech to Sponsor Award at 2013 Scott Sports Vurb Classic
For the second year in a row, competitors will be fighting for a special award from Race Tech: the Race Tech Shocking Performance Award. The award will be given to the rider who exceeds expectations on the track and represents him/herself professionally off the track.
Yamaha Receives 2013 National Trails Corporate Award
Granted by nonprofit organization American Trails, this award recognizes Yamaha’s commitment to implementing trails for recreational use across the country. To date, Yamaha has awarded more than 200 GRANTs and more than $2 million in funding and equipment to promote safe, responsible riding and open, sustainable access to trails.
Race Tech to Offer Technical Support During AMA Amateur National Arenacross Championships
Race Tech is bringing a whole team to the event on May 3 and 6, and will be in the pit area providing setup and tuning advice for the challenging Arenacross track. In addition to competing for AMA National Championships, riders will also be competing for contingency from Race Tech.
nizeX Opens New Customer Contact Center
While nizeX has long served the support needs of its Lizzy software customers via phone, email and PDM, this new, U.S.-based customer contact center offers an innovative new way to support the needs of powersports dealers.
Shorai Inc. Partners with DRIVEN Public Relations
The powersports battery manufacturer looks to expand its media presence for its quickly growing brand by leveraging DRIVEN’s extensive media relationships within the motorcycle and powersports industries.
Royal Purple Named Official Partner of Mike Schultz
As the official lubrication partner, Royal Purple will provide support to Schultz by furnishing its advanced lines of synthetic lubricants, coolant and fuel system additives for his efforts both as a competitive snowmobiler and dirt bike rider. Schultz in turn will provide the Royal Purple technical team with valuable feedback, helping to make the company’s products even more effective.
Selling to the Adventure Motorcyclist
Adventure motorcycling is a mindset; a way of approaching the world. It’s a means of expression; riders want to live out their dream adventures or maybe just look like they are. The way you approach your customer is key to success with this segment of the market.
Yamaha Launches ‘Assembled in USA’ Rhino Sweepstakes
Until May 31, each $5 donation via online entry serves as a chance to win a new Tactical Black Special Edition Rhino 700 FI. Funds raised will go toward Honored American Veterans Afield and Feed the Children. The Special Edition Rhino is valued at more than $13,000.
Dunlop Appoints New Original Equipment Account Executive for Motorcycle Tire Division
For the past 11 years, Rick Zimmerman of Akron, Ohio, has worked in a number of automotive OEM sales and program management positions. He is an avid motorcycle enthusiast and rider and holds a bachelor’s degree in finance from The University of Akron.
Sena Opens New Office in Southern California
The new office, located in Irvine, Calif., will house the company’s U.S.-based marketing and technical support staff, allowing Sena to further facilitate its connected customer experience.
Social Media Management
Facebook is by far the most utilized social channel by dealers, and with good reason: it has the highest number of subscribers in every single demographic. This means you should dedicate at least 50 percent of your social media marketing time to Facebook efforts, which includes Promoted Post Advertising campaigns. Google+ and Twitter are the
Destination Dealership: Santa Fe Harley-Davidson
This New Mexico-based dealership strives to make customers feel like family and give them a sense of belonging.
MAG Media Group Announces Organizational Changes in Motorcycle Publications
MMG, a division of Motorsport Aftermarket Group, has announced an organizational realignment between two of its motorcycle publications – Cycle News and Motorcycle USA. Designed to consolidate management and more effectively reach a larger audience, the strategic repositioning becomes effective immediately.
Kuryakyn Releases 2013 Accessories Catalogs
The company will be offering three complete catalogs for 2013: Accessories For Harley-Davidson, Accessories For Goldwing, and Accessories For Metric Bikes (Victory, Honda, Yamaha, Kawasaki, Suzuki, Can-Am and Sportbikes). The addition of a specific Goldwing catalog is new for 2013.