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Michelin Motorcycle Launches New Website

The new site, located at www.michelinmotorcycle.com, includes enhanced features and functionality catered to the interests of motorcycle owners in the United States, Canada and Mexico.

Online Marketer Tries the Brick and Mortar Life

Aerostitch, which makes fabric riding suits and other gear, set up an exhibition center in San Francisco for a 10-day period to showcase products and motorcycle gear. This was the first time the company has given customers a chance to see its gear before purchasing. The concept worked so well, a second exhibition center was set up for 10 days in Seattle.

ARI Announces Third Quarter Financial Results

Total revenue for the quarter was $8.2 million, a 44.0 percent increase over the third quarter of fiscal year 2012. Recurring revenue for the quarter increased 60.1 percent to $7.7 million, or 93.0 percent of total revenue, from $4.8 million, or 83.7 percent of total revenue, for the same period in fiscal 2012.

3BR Powersports Issues Cease and Desist Orders for Patent Violations

Non-genuine versions of 3BR’s TAPP and TAPPLite charging ports, which are patented under No. 8079560 and No. 7914306, respectively, are now being sold in the U.S. via the Internet and possibly other distribution channels. These unauthorized versions do not meet the fit and quality specifications developed by 3BR, and some dealers have been unknowingly recruited to carry these counterfeit versions.

Mobile Security Reality Check

Your smartphone, whether you want to admit it or not, is your lifeline. Read on to find out how you can give it the utmost protection.

HydroDrags Primed For Summer/Fall, Inks New Sponsors

GreenHulk.net and Yamaha to sponsor Spring U.S. HydroDrag Nationals.

Shorai to Attend the American International Motorcycle Expo (AIMExpo) this Fall

Shorai, Inc. will attend and showcase its LFX batteries at first-ever American International Motorcycle Expo (AIMExpo) in October.

Suzuki Motor of America Inc. Announces New President

Suzuki Motor of America Inc. announces the appointment of former executive vice president Toru Muraki to president. Also as part of the restructuring, Takuya Sato is named executive vice president overseeing the company’s marine operations.

Victory Motorcycles Hits the Road with National Demo Tour

The OEM will make more than 80 stops in three months, visiting dealers and motorcycle rallies across the country. Every stop on the Victory Demo Tour features a truckload of Victory cruisers, baggers and touring bikes for riders to try.

Travis Sewell Joins Race Tech Team

Race Tech continues to show support for racers by adding Travis Sewell to its team. Sewell will join his teammate Vince Friese under the Munn Racing tent.

CFMOTO Adds Two New Dealers to Network

Southbay Motorsports, Chula Vista, and Wilson’s Motorcycles, Fresno, join CFMOTO’s list of new dealers. The company has added almost 100 new dealers in the past few months.

Yamaha Announces Certified Pre-Owned Program

A combination of warranty and financing promises to entice used PWC buyers into dealerships. The program promises that buyers will be able to “purchase used units with 100 percent confidence,” instead of purchasing from third-party sellers.

Motorcycle Mall

This Newark, N.J.-based dealership is a family business with a family atmosphere.

Race Tech to Sponsor Award at 2013 Scott Sports Vurb Classic

For the second year in a row, competitors will be fighting for a special award from Race Tech: the Race Tech Shocking Performance Award. The award will be given to the rider who exceeds expectations on the track and represents him/herself professionally off the track.

Yamaha Receives 2013 National Trails Corporate Award

Granted by nonprofit organization American Trails, this award recognizes Yamaha’s commitment to implementing trails for recreational use across the country. To date, Yamaha has awarded more than 200 GRANTs and more than $2 million in funding and equipment to promote safe, responsible riding and open, sustainable access to trails.

Race Tech to Offer Technical Support During AMA Amateur National Arenacross Championships

Race Tech is bringing a whole team to the event on May 3 and 6, and will be in the pit area providing setup and tuning advice for the challenging Arenacross track. In addition to competing for AMA National Championships, riders will also be competing for contingency from Race Tech.