Sena Technologies Inc. has officially become a member of the Motorcycle Industry Council (MIC).  Through the use of education on government relations, industry statistics, technical support and relationships with other MIC members, Sena will be able to support the industry through active participation in industry issues and conversations as well as support motorcyclists through events, outreach and product experiences.

“Becoming a member of the Motorcycle Industry Council will allow Sena to build stronger relationships with motorcyclists and other members as well as be up to date on all news and information affecting the motorcycle industry,” said Sam Kim, vice president of marketing, Sena Technologies Inc. “Sena has experienced exceptional success with their line of Bluetooth headset and intercom devices and is looking forward to continuing to grow and be a part in the continued success of the industry.”

Added Scot Begovich, MIC’s senior vice president of membership relations, “The Motorcycle Industry Council is pleased to welcome Sena Bluetooth to the over 500 powersports businesses as members of the MIC. We look forward to their involvement in preserving, protecting and promoting motorcycling through the industry’s various programs and committees.”