Zero Motorcycles 2022 Models
Zero Motorcycles, an electric motorcycles and powertrain company, has announced the early release of Model Year 2022 S street motorcycles, DS and DSR dual sport models. The release of the new models is to support the consistently high demand for Zero Motorcycles and the continued growth of the company’s dealer network. The brand that defined
GBC Dirt Commander 2.0 SxS Tires
The All-New Dirt Commander 2.0 is GBC’s newest SXS tire that features a bold redesign of the popular Dirt Commander. The 2.0 showcases a strong square shoulder profile that maintains grip and bite even during extreme speeds and cornering. Kory Ellis, Director of GBC Tires, said, “A lot of time was taken to develop the DC2
New Ducati Dealership Opens in Fort Collins, CO
The retail location in Fort Collins adds to Ducati’s presence in the region, reflecting the growing consumer market’s need for premium motorcycle options.
Yamaha OAI and RRC Partner for Public Land Awareness, Stewardship
Yamaha Motor Corp., USA, recently announced that their Outdoor Access Initiative (OAI) and the Recreate Responsibly Coalition (RRC) have teamed up to spread awareness of the need for land stewardship among all types of visitors to public lands. By promoting responsible recreation practices and the safe and sustainable use of trails, the partnership works to
MIC Brings ‘Ride With Us’ Experience to Overland Expo
Moto Intro will give attendees with no motorcycling experience the opportunity to experience the thrill of their first ride on dirt bikes.
Has Can-Am’s 3-Wheel Movement Arrived?
The Can-Am On-Road brand at BRP has some serious momentum heading into 2022, driven by an ongoing commitment to change the face of riding. It is part of the brand’s quest to open the road to everyone, and it is working. Today, Can-Am says it is growing faster than every other manufacturer in the on-road riding
RIDE COMMAND Hits One Million Miles of Off-Road, Snowmobile Trails
RIDE COMMAND is Polaris’ interactive digital platform that gives off-road vehicle and snowmobile riders the ability to find trails, plan routes, track rides, share experiences and build community.
Hot Wheels x SUPER73 Unveil Limited Edition E-Bike and Die-Cast
SUPER73 has partnered with Hot Wheels to create the Hot Wheels x SUPER73-RX. Available in a strictly limited edition of 24 units, these unique SUPER73-RX e-bikes are built to allow SUPER73 fans to celebrate the legacy of Hot Wheels. The project is based on the SUPER73-RX, which is the electric bike company’s flagship model. The RX
2022 Polaris Lineup Includes New Ranger SP 570, Limited Edition Models and Youth RZR
Following a year that saw more consumers engaging in outdoor activities than ever before, Polaris has unveiled its 2022 models that enable and enhance outdoor work, adventure and recreation for both new and experienced riders. “‘THINK OUTSIDE’ isn’t just a tagline. It’s the lifestyle and mentality of our customers. They’re the ones that inspire and
H-D Launches ‘Let’s Ride Challenge’ Sweepstakes
Harley-Davidson is celebrating the summer riding season and the open road with the “Let’s Ride Challenge”. This sweepstakes encourages riders to rack up miles via the H-D.com app in order to unlock bigger prizes, as each milestone is reached. In addition, the sweepstakes also features personal riding challenges, including instant win games that provide riders
Alisa Clickenger and Women’s Motorcycle Tours Announces Partnership with Suzuki
Women’s Motorcycle Tours has announed Suzuki Motor USA, LLC as a sponsor of the Suffragists Centennial Motorcycle Ride, July 31 – August 20, 2021 and the Women’s Motorcycle Festival & Conference, August 19 – 22, 2021. During the ride, Suzuki will be represented by Wendy Crockett, winner of the 2019 Iron Butt Rally, who will
Multistrada V4 S Gets Radar Certified for North America
The Ducati Multistrada V4 S is now radar-certified in North America, allowing riders the capability to enjoy the revolutionary new radar system for the first time on a production motorcycle. This certification will enable North American customers to use Adaptive Cruise Control and Blind Spot Detection systems. With the radar technology hardware now having been
Progressive IMS Outdoors Announce 2021 Attractions, Demos and Experiences
Progressive IMS Outdoors has revealed an array of attractions attendees can look forward to interacting with across the nine-stop tour kicking off next month in Sonoma, California. Designed to provide immersive, hands-on experiences for enthusiasts of all ages and abilities, each stop will host a number of returning fan-favorite attractions, including the Discover The Ride
SUPER73 Debuts Affordable ZX E-Bike
Not only did the lockdown create a huge surge in the popularity of e-bikes, but also an expansion in what customers expect from their vehicles. As a result, the features of the SUPER73-ZX make it ideal for week-day commuters, weekend warriors, urban adventurers, and even parents with young families; the longer seat also makes it
Alexander Smith Joins the MIC Dealer Advisory Council
Alexander Smith, of Malcolm Smith Motorsports in Southern California, is the newest member of the MIC Dealer Advisory Council. He was raised in the motorcycle industry by his father Malcolm Smith, the famed off-road racer and co-star of “On Any Sunday.” Alexander attended Sonoma State University earning bachelor’s degrees in business management and international economics. “I was fortunate to grow up riding and working
Suzuki Releases Additional 2022 Models
These returning 2022 Suzuki products add to an exciting range of premium Suzuki motorcycles, scooters and ATVs including proven and rugged Suzuki KingQuad ATVs.
