Ducati has opened its newest North American dealership, ACES Motorcycles, with a showroom and service center in Fort Collins, Colorado. Local VIPs, business leaders, and Ducati enthusiasts were in attendance for a ribbon-cutting ceremony this past Friday, which also included an appearance by Ducati North America CEO Jason Chinnock, a notable Colorado local.
ACES Motorcyles in Fort Collins adds to Ducati’s presence in the region, reflecting the growing consumer market’s need for premium motorcycle options. The dealership is located at 5900 S College Ave, Fort Collins, Colorado 80525.
“The past year we’ve seen a thriving motorcycle industry,” said Chinnock, a resident of the Centennial state with personal ties to the area. “Colorado has long been known as the market leader of the outdoor lifestyle and we have seen an increased appetite to spend time outdoors along with travel and adventure. And for many, that freedom occurs on the seat of a Ducati, either riding their favorite canyon roads, riding around the city, or exploring lesser-traveled backcountry routes. We have our most diverse lineup to date and more people than ever are realizing their dream of owning a Ducati. Our new Fort Collins outpost will support that demand for the Northern Colorado communities ushering in a new generation of Ducati owners led by a team of passionate motorcycle enthusiasts.”
Ducati’s bikes were on-site for guests to experience on Friday and throughout the weekend, including not only Ducati’s racing-pedigreed Panigale lineup, but also one of the most Colorado appropriate motorcycles in Ducati’s lineup: the Multistrada V4, a perfect companion for Colorado’s variety of wild terrain. Additionally, Ducati’s new e-mountain bikes were on display and available for demo rides on Saturday.
“Fort Collins is all about recreation, with easy access to the mountains and so many open riding roads,” said Dalton Dimick, General Manager of ACES Motorcycles. “It’s why there’s been such interest from the community for two-wheeled entertainment. Now, with the ACES stores adding Ducati to our Fort Collins location, we welcome the Ducati family with open arms and appreciate the brand’s support as we move into our third decade of Colorado business.”