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Hot Wheels x SUPER73 Unveil Limited Edition E-Bike and Die-Cast

SUPER73 has partnered with Hot Wheels to create the Hot Wheels x SUPER73-RX.

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Available in a strictly limited edition of 24 units, these unique SUPER73-RX e-bikes are built to allow SUPER73 fans to celebrate the legacy of Hot Wheels.

The project is based on the SUPER73-RX, which is the electric bike company’s flagship model. The RX comes with many impressive features, such as a powerful 960 watt-hours battery with four riding modes selected via the SUPER73 smartphone app. It also has a four-piston aluminum front brake caliper, an inverted and adjustable coil spring fork with air assist and an adjustable rear mono-shock. The bike features come in an aluminum-alloy frame.

Building on this capable platform, the bikes are fully customized, celebrating the influence of Hot Wheels on two- and four-wheel culture. It begins with a unique livery, recognizable to Hot Wheels fans, combining the famous logo with orange and blue graphics.

Additionally, the bikes have custom embroidered Hot Wheels edition seats and handlebar pad created by Saddlemen. The Hot Wheels x SUPER73-RX also has Ruffian ATV Lock-on grips by ODI, plus Stamp 1 Large pedals by Crankbrothers. 

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Further custom additions from SUPER73 include a unique, slotted stainless steel panel that adds volume between the frame rails. Additionally, black battery/tank pads, a black chain, yellow-tinted headlight and distinctive SUPER73 BDGR tires with brass rims come on the bikes.

“We’re incredibly excited and honored to partner with the iconic Hot Wheels brand for the release of the limited edition Hot Wheels x SUPER73-RX. For decades, Hot Wheels has captured the imagination of both the young and the young at heart. And they continue to push the boundaries of creativity, driving towards the future while always remaining true to their roots,” said Aaron P Wong, Co-founder & Chief Brand Officer at SUPER73.“We created the Hot Wheels x SUPER73-RX to celebrate the incredible legacy of Hot Wheels, but have greater hopes that our collaboration will inspire the next generation of trailblazers.”

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Every purchase of the Hot Wheels x SUPER73-RX includes a collectible Hot Wheels diecast of a SUPER73 Ford Bronco adventure vehicle. Designed and manufactured by Hot Wheels, the Bronco graphics match the RX. The Hot Wheels car are also available for purchase at select Hot Wheels retailers.

“For more than 53 years, Hot Wheels has proven its influence in car, motorbike and pop culture with incredible designs, unrivaled performance and world-class collaborations in action sports and beyond,” said Ricardo Briceno, Vice President of Franchise Marketing at Mattel. “Working with the passionate and talented team at SUPER73 has been an extraordinary journey, and we hope that these beautifully designed Hot Wheels x SUPER73-RX electric bikes, as well as these premium die-casts, will encourage vehicle fans of all ages to enjoy a piece of true Southern California lifestyle.”

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The limited edition Hot Wheels x SUPER73-RX is available to order starting on August 9, 2021.

For more info: super73.com

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