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Alexander Smith Joins the MIC Dealer Advisory Council

Alexander Smith, of Malcolm Smith Motorsports in Southern California, is the newest member of the MIC Dealer Advisory Council.

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He was raised in the motorcycle industry by his father Malcolm Smith, the famed off-road racer and co-star of “On Any Sunday.” Alexander attended Sonoma State University earning bachelor’s degrees in business management and international economics.

“I was fortunate to grow up riding and working with my father, who always aimed to instill the same skills, sense of sportsmanship, work ethic, preparedness, and attitude that made him not only famous but successful in business,” Alexander said. “And now my time is primarily occupied with Malcolm Smith Motorsports in Riverside, California, a dealership that’s home to 15 OEM powersports franchises.”


Alexander Smith also owns and operates Malcolm Smith Adventures, which provides motorcycle adventures to clients from all over the world.

On the council, Smith joins DAC Chairman Rick Alcon, of Team R&S Powersports Group in New Mexico; Curtis Sloan, of Sloan’s Motorcycle ATV; Kim Harrison, of Coleman PowerSports; Bob Althoff, of Farrow Harley-Davidson, and the owner of Dealernews; and Kevin Lackey, of Freedom Powersports.

“MIC’s Dealer Advisory Council continues to play an important role, helping to link dealers, OEs, aftermarket companies, the MIC Board of Directors, and riders,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “Alexander is another incredible addition to the DAC, and we look forward to continuing to strengthen the powersports industry together.”


The DAC is a group of MIC dealer members representing a cross-section of the national dealership population, and serving as an effective avenue to share ideas among the powersports value chain: consumers, dealers, and manufacturers/distributors. The DAC regularly participates in discussions to help further the industry.

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