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RumbleOn Appoints Michael Kennedy as CEO

Kennedy brings more than 30 years of powersports industry leadership experience.

RumbleOn Inc., the largest powersports retailer in North America, has announced that Michael “Mike” Kennedy has been appointed CEO effective Nov. 1, 2023. In connection with his appointment as CEO, Kennedy will also join the RumbleOn board of directors as of that date. Kennedy succeeds Mark Tkach, who has served as Interim CEO since June 2023.

Kennedy is an accomplished powersports industry veteran who brings over three decades of experience in strategy, commercial operations, financial management and manufacturing at leading powersports companies.

Kennedy spent 26 years at Harley-Davidson, culminating in his role as vice president and managing director, Americas from 2010 to 2017, where he managed a network of 800 dealers throughout North America and Brazil. More recently, he served as president and CEO of Vance & Hines (2019 to 2023), where he oversaw strong organic growth, margin expansion and value creation.

“We are very excited to welcome Mike Kennedy as our CEO,” said Steve Pully, executive chairman of the RumbleOn board of directors. “After carefully considering a wide range of candidates, the board is confident that Mike is the ideal choice to lead RumbleOn through its next chapter of growth and shareholder value creation. Not only does Mike share the company’s passion for powersports, but he is also a seasoned leader with a proven track record of driving significant positive transformation.”

“I am thrilled to entrust the leadership of RumbleOn to Mike Kennedy, an executive who has a sustained history of delivering success in the powersport industry,” said Mark Tkach, Interim CEO. “We now have a remarkable depth of talent throughout our team, and I am confident that Mike’s extensive knowledge and history of success in this industry makes him the right leader to unlock the value in RumbleOn for our shareholders. I am confident that Mike is the right choice to lead RumbleOn.”

Kennedy commented, “I am impressed with the recent transformation that began at RumbleOn in June of this year. I’m extremely optimistic and excited about the opportunity to lead RumbleOn as its Chief Executive Officer and will continue the positive change that the current board and management have started. I’ve known Mark Tkach and Bill Coulter since my time at Harley-Davidson. I’m honored to have their confidence along with the rest of the board to lead RumbleOn.”

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