Kawasaki Unveils New Interactive Build & Price Tool

This new interactive tool is available for Ridge and Ridge XR side-by-sides, offering customers to personalize vehicles in real-time.

Race Winning Brands Transitioning to Unilateral Retail Pricing Policy

RWB aims to preserve the quality and reputation of its products.

Q&A: Powersports Consumer Sentiment Forecast for 2024

Consumers aren’t delaying purchases because of the economy, but they’re still looking for deals.

motorcycle, money, wallet, consumer, customer
How To Keep Your Dealership’s Marketing Profitable, Even During Tough Times

These five tips will help your marketing remain effective.

marketing, targeting, business concept
Trader Interactive Debuts Time-Saving Pricing Tools for Marketplace Advertisers

New TraderTraxx enhancements shorten dealers’ pricing decisions from hours to minutes.

Trader Interactive, On-Lot Analysis Tool
Powersports Market Levels Out from Historically High Pricing

J.D. Power Specialty Valuation Services’ free third-quarter report includes several findings about price.

Q3 Market Insights Powersports, pricing
Suzuki Announces Pricing for the All-New 2022 GSX-S1000, GSX-S1000GT, GSX-S1000GT+

Suzuki Motor USA, LLC unveiled the all-new 2022 GSX-S1000GT and GSX-S1000GT+ and received enthusiastic industry response. Riders, dealers and the motorcycle media were eager to see the new Suzuki Grand Touring models that deliver the most up-to-date features and technologies. The GSX-S1000GT and GSX-S1000GT+ join the new 2022 GSX-S1000 to complete the GSX-S1000 series of

MAP Policy Mistakes

It’s surprising how often I find articles that are flat out wrong about what a MAP policy is. There are many small mistakes, but there are some much larger and potentially dangerous ones as well.

Powersports Pricing Rapidly Changing

Powersports prices began increasing in the second quarter of 2020 as the pandemic shifted consumer focus to more outdoor recreational activities.

BMW Motorrad USA Announces Pricing, Product Details for HP4 Race and C Evolution

The 2018 HP4 race bike will be a handmade dream come true for 750 enthusiasts, and the C evolution will initially be introduced in the U.S. as part of a pilot program.

ChopperExchange Releases 2017 V-twin Industry Pricing Report

The report shows a softening in demand within the American V-twin market within the past year. Asking prices have fallen by 1.5% and 1.2% for used and new bikes, respectively.

Custom Paintwork

Tips for Hiring a Custom Painter The world is filled with great custom motorcycles and the people who own and ride them. The styles may change and evolve with the passage of time… choppers, bobbers, fat-tires, big-wheeled baggers and back to choppers. But there is a common thread that runs through these fickle phases of