Suzuki Announces Updated 2023 V-STROM 1050 Line
The new V-STROM 1050/DE/Adventure models are thoroughly refined to
deliver enhanced performance.
Destination Dealership: Motorcycles of Dulles
Find out how this dealership maintains excellent ratings.
Women in Powersports Continues to Grow
It is important for dealers to put some time and thought into servicing this growing cohort of customers.
RevZilla Grows Popular Get On! ADV Festival Lineup for 2022
Riders will experience world-class routes in the Black Hills of South Dakota and the California Mojave Desert.
Harley-Davidson’s Hardwire Plan Is the Motor Co.’s Latest Reinvention
The Hardwire plan, released in February 2021, memorializes Harley-Davidson’s push to reinvent itself.
Royal Enfield Debuts EPIC RIDES: ALASKA
Royal Enfield North America reveals EPIC RIDES 2021: ALASKA — the first in a series of films starring Royal Enfield riders and motorcycles.
REV’IT! Seeking Female ADV Riders
Since 2017, the REV’IT! sponsored Women’s ADV Riding Team has played a key role in product testing gear and representing the brand in front of the ADV world; each through her own interpretation of “adventure riding” — whether that’s grueling, long-distance journeys, rugged backcountry trail rides, and everything in between. Now, the team is looking
Moto Anatomy: Learning to Slide
Leading the three-and-a-half-hour course was Johnny Lewis, the professional flat track and Supermoto racer and Moto Anatomy founder. Just like the name, Moto Anatomy connects the body and the motorcycle.
Husqvarna Motorcycles Announces Release of 2020 701 Enduro LR
Offering additional touring capabilities, thanks to its increased fuel capacity of 6.6 gallons, the 701 Enduro LR features the same advanced electronics as the highly popular 701 Enduro.
National Powersport Auctions Hires New Sales Manager
With over 20 years of experience in the powersport industry, Winder will provide unparalleled service to dealers in the Northwest region, which encompasses Wisconsin, Minnesota, Iowa, Nebraska, North Dakota and South Dakota.
Essential Accessories for Yamaha Tenere 700 from Touratech
Touratech has been riding the bike and developing products for over a year now and is happy to announce a product range for this lightweight and versatile parallel-twin adventure machine.
MIPS Details Motorcycle Industry Expansion with Safety Symposium
The gathering served as an ideal opportunity to bring together a collection of some of the most important figures in the industry, where MIPS executives educated the group on the science behind the MIPS and provided an avenue for attendees to spread critical awareness throughout the industry and its consumers.
Tucker Powersports Builds House of Exclusive Brands
Following the recent unwind of the Motorsport Aftermarket Group companies, and with a new leadership team firmly in place, Tucker Powersports announced its “house” of exclusive brands.
Bridgestone Releases Four New Tires for 2019
Coming off a great year of new tire sales in 2018, Bridgestone keeps the momentum going with four new tire releases for 2019.
Apparel Pro: ADV Apparel
Adventure riders look for gear that can span diverse riding environments and changing temperatures, keeping them warm, cool and dry in all elements.
Destination Dealership: LCC Powersports
“The most important thing is and has always been caring about the customers,” Heishman said. All of the staff is aware that this is the M.O. of LCC Powersports and they know this is what sets them apart and creates a caring and fun working environment.
