The spirit of adventure on two wheels can be traced back to the very advent of the motorcycle itself. Royal Enfield has celebrated this pure motorcycling culture since 1901, and in its 120th year, continues commemorate the spirit of adventure with an all-new film series: Epic Rides. The premiere episode — EPIC RIDES: ALASKA — made its debut at the recent 2022 Royal Enfield Himalayan media launch at Doffo Winery in Temecula, California, in front of motorcycle media, industry guests and friends.
In a contrast to the prevalent solo-style of modern adventure riding, EPIC RIDES: ALASKA is a testament to how the calling of the unknown can bring people together. Six strangers came together for the first time in Alaska to plan out and ride an adventure tour aboard Royal Enfield Himalayan motorcycles. Through the temperate rainforests of the Alaskan coast to its rugged inland terrain strewn with river crossings and breathtaking glaciers, six strangers quickly become friends, bound together by their journey.
“We started the Epic Ride Series to not only showcase the beautiful landscapes our world has to offer but to show how motorcycling itself builds communities, friendships and memories to last a lifetime,” said Breeann Poland, marketing and communications lead – Royal Enfield Americas. “Beyond the capabilities of the Himalayan motorcycle, it’s the camaraderie, the bonds that people forge through a once-in-a-lifetime adventure that we set out to capture, and EPIC RIDES: ALASKA showcases that so beautifully.”
Following the North American launch of the 2022 Royal Enfield Himalayan motorcycle at beautiful Doffo Winery in Temecula, California, motorcycle media, industry guests and friends gathered in the famous MotoDoffo Barrel Room for the premiere viewing of EPIC RIDES: ALASKA, the first in a series to come from Royal Enfield North America. The post viewing discussion became an impromptu roundtable between media and the cast and crew of the film. The immediate reaction clearly demonstrated that the sentiment of the film — the indomitable spirit of adventure, the call of the outdoors and the bonds of the motorcycling community — resonated with everyone.
“We needed an epic venue to premiere our film, and what could be more beautiful than a vineyard in Temecula Wine Country surrounded by our friends and motorcycle community?” said Poland. “The discussion that followed after was even more amazing. We hope this film, and more to come in the series, inspires people everywhere to get out and ride, meet new people, have adventures, twist a throttle and live your best life. This is absolutely what Royal Enfield is all about.”