Following the recent unwind of the Motorsport Aftermarket Group (MAG) companies, and with a new leadership team firmly in place, Tucker Powersports announced its “house” of exclusive brands.
The list of premium brands comprises some of the most iconic names in powersports with a history of high quality, safety, innovation, riding experience and attractive margin opportunity.
ProTaper is the inventor of the oversized diameter handlebar without a crossbar. FirstGear has long been a pioneer in the adventure riding apparel segment. And for 15 years, DragonFire has provided premium side-by-side accessories that are now exclusively sold through Tucker. Tucker’s list of premium exclusive brands complements the range of other brands the company distributes.
“Having these brands as part of the Tucker organization allows us to continue our focus on creating profitability opportunities for our customers,” stated Sebastian Bretschneider, CEO of Tucker. “Some of these high-quality and innovative brands are generating very significant ‘pull’ for our dealer customers. Organizing them in a ‘house’ of brands creates positive synergies to further strengthen the brands in the market.”
Moving forward, Tucker will ramp up its consumer marketing, and merchandising efforts for each of these exclusive brands and focus on inventory levels of the products and product fitment that customers demand at the dealership level.
“These brands have strong positions in the market. Our dealer channel will appreciate having exclusive rights to them through our Tucker dealer channel,” explained Greg Blackwell, chief commercial officer at Tucker. “We’re excited to continue bringing value to the powersports industry and specifically our dealer channel.”