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Schuberth North America to Distribute Held Rider Equipment

Schuberth NA will serve as the sole distributor of Held products in the U.S. with a selection of products to become available in June 2014. This selection will include Held’s GORE-TEX, leather and textile riding gloves, premium GORE-TEX textile adventure riding suits and waterproof bag systems.

U.N. Passes Resolution on Global Road Rules

The United Nations’ General Assembly passed a resolution April 10 titled “Improving Global Road Safety.” Ambassador Suzanne Powers, U.S. Permanent Representative to the United Nations, agreed to cosponsor the resolution that “calls for laws to fight texting and driving.”

Schuberth Partners with MotoQuest on Alaska Women’s Ride

Schuberth has partnered with MotoQuest Tours & Rentals on the Alaska Women’s Motorcycle Ride. The tour, slated for June 29 – July 7, 2014, brings women together from all over the world for a chance to experience the grandeur of Alaska on two wheels.

Arai Vector-2 Hawk

Expanding its already impressive 2014 lineup, Arai Helmet, Inc., has announced the new Vector-2 Hawk graphic is now available for purchase. The Vector-2 Hawk lives up to its namesake with bold, feather-inspired graphics above angular geometric elements.

UCLEAR Upgrades Firmware to Enable Universal Communication

UCLEAR, the industry leaders in Bluetooth helmet communication systems, has announced a firmware upgrade for their powersports series of products that allows cross-brand interoperability with different brands of Bluetooth headsets.

UCLEAR Forms Strategic Partnership with Tucker Rocky Distributing

UCLEAR has announced a strategic partnership with leading distributor, Tucker Rocky Distributing. The added distribution channel offers consumers more options for purchasing and receiving support for UCLEAR’s line of boomless helmet communicators.

OEM Update: Arctic Cat

Arctic Cat held its annual National Sales Meetings in Las Vegas in February. One big message at the NSM was how profitable Arctic Cat accessories, wearables and World Class Store strategies are, and how it also builds and maintains brand allegiance across the entire company spectrum.  The big news at the show was how Sheffield

Your Missing Link

How LinkedIn accelerates performance, expertise and credibility

Metzeler Motorcycle Tires Invites Riders to Help Build Legendary Bike and Chance for Dream Ride

Metzeler is kicking off the 2014 riding season in partnership with iconic custom bike shop Indian Larry Motorcycles. The two timeless brands have come together to build a priceless custom motorcycle, uniquely built with input from motorcycle fans via the Metzeler USA Facebook page.

Sullivans Inc. Appoints Brandon McDowell National Sales Manager

In addition to the management of Sullivans’ national team of sales associates, McDowell will also be tasked with refining communications from dealer to upper management with the singular goal of amplifying the Sullivans brands on the retail floor.

Scorpion Sports and WFOx Motorsports Partner Up

Scorpion Sports, Inc. (SSI) has announced its partnership with WFOx Motorsports for 2014. Team owner/rider’s Colton Udall and Mark Samuels will be riding in Scorpion’s all new VX-R70 helmet for this upcoming race season.

Fulmer Stormtrak Rain Suit

Fulmer’s TRS2 (Men’s) and LRS2 (Women’s) Stormtrak Rain Suit is a blend of features and value. The Stormtrak was designed to keep the rider and equipment dry featuring welded seams and waterproof zippers and pockets.

WES Industries WES Classic

This large storage box can easily store two helmets and a gas can, or a cooler for your meals. It is equipped with an integrated wind protector for your hands and rear brake light well placed on the box cover for maximum visibility. The ergonomic design and profile ensure a great riding comfort.

Shifting Gears

Printing All The News That Fits

HIP—ster vs. HIP—pie

It’s funny how the indicators don’t really change: clothes, music and motorcycles remain the benchmarks, but now with a fashionable twist.