Motorcycles Are Dangerous!
Yes, bikes are dangerous, but media surveys conveniently fail to compare apples to apples.
Benchmarks
The BOC looks at benchmarks and performance indicators to ensure that all profit centers are operating at peak efficiency.
Who Owns This Money?
As the economy continues to tighten up, you had better be feeling the urgency to capture customers’ discretionary dollars.
The Used Parts Salesman
Would you try to sell a customer a used chain? Bill gets beat at his own game . . .
What Do I Need To Do To Put You In This Van, Err . . . On This Motorcycle Today?
Avoiding auto industry offenses that have a strong potential of becoming common place in the motorcycle industry.
Prized Promos
To generate new and different promotional ideas, first list the goals you want to accomplish.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
Handling Common Customer Objections
Learn to overcome six common customer objections and watch your sales soar.
Manager Or Damager? Part II
It’s imperative that you take care of the quality employees you have. You need to manage, not damage, your staff.
My Name Is Otis . . .
Remember discretionary income does not mean disposable income!
Pre-Paid Installations
Capture more service business while increasing both customer retention and customer satisfaction.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
If It’s Tuesday, This Must Be Belgium?
Robin’s sordid tales of jet lag and bad judgement!
Help Wanted!
John urges dealers to update and upgrade their websites.
Lost Sales, Part II
Is your dealership missing sales opportunities? BOC presents ten reasons why dealers lose customers.
Manager Or Damager?
Retaining good employees should be up toward the top of any manager’s list.