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Project Bike: 2008 Road King

Why spend a mint on chrome when powdercoating and paint can make such an impact without a pile of cash! Chad Wiggen keeps things simple on MPN’s 2008 Road King Project Bike.

Destination Dealership: Preowned Powerhouse

American Cycles, Chattanooga

Harley’s Ladies Lid

Strong Enough For a Man… But Made Just for Her!

Crime Stoppers: Get a Lock On Motorcycle Security

In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,

Two Brothers Racing V.A.L.E. Dual Slip-On System

Act now, because this slip-on is a limited edition! Two Brothers boasts that the limited production Ducati 848 system provides riders with huge gains in power and torque as well as extraordinary weight savings. Sure Sellers: • High-temp carbon fiber canister sleeves • Billet aluminum gold anodized outlets • Teflon coated M-2 magnesium end caps

Wiseco Performance Products Piston Kits

Go big or go home — hell, nobody wants to go home, so hook ’em up with Wiseco’s has new bore size for the 2001-05 Yamaha YZF-R6 delivering a 2mm overbore and a 44.5mm stroke that gives riders 13.5:1 compression. Sure Sellers: • Lighter weight and superior strength • Chrome-plated piston pins and horizontal slot-pin

Trask Performance Extended FL Bags

The bagger trend is still smokin’, and Trask performance is ready to soup up your favorite customer’s FL with these seriously sick extended FL bags. Sure Sellers: • Fabricated of rough and rugged, high-quality fiberglass • Full-depth significantly bumps up the storage capacity • Easily installed utilizing stock lids, latches and lid mounting hardware •

Cruiser Helmets

Matt Thompson, Harley-Davidson MotorClothes manager, went to 2007 Daytona Bike Week to conduct seminars on how to properly fit a helmet. In between seminars, he helped women try on new helmets and made a discovery. Many women, especially those with a lot of hair, were having trouble fitting into Harley’s traditional line of helmets. Up

12 From 20:

Mark shares his mistakes and successes after two decades in the business.

Not Quite Perfect

What can your dealership do to thrive and survive in a challenging market?

Old Or Out Of Shape?

As seldom as Bill rides hard-core off-road anymore, showing off his rusty skills tends to lead to problems.

Service Department Numbers

This column explores service department dealer data and benchmarks.

Sales Manager Makeover

Sales managers often end up as inventory control clerks or paper shufflers or any variety of things that have nothing to do with what they should be focused on – managing individual sales encounters with customers.

P&A Numbers

This column explores the parts and accessories department dealer data and benchmarks.

How to Do Test Rides … Right!

Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.

The Success Triangle

Knowledge, action and systems can be the difference in enjoying a successful profitable business in a really fun industry.