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American Landmaster Hires Vice President of Sales and Marketing

Klosterman brings over 30 years of powersport experience to the company.

American Landmaster
Trader Interactive Debuts Time-Saving Pricing Tools for Marketplace Advertisers

New TraderTraxx enhancements shorten dealers’ pricing decisions from hours to minutes.

Trader Interactive, On-Lot Analysis Tool
ASA Electronics Welcomes Marketing Director

West brings 12 years of education and experience in the RV industry.

Rachel West, ASA Electronics
Trader Interactive to Roll Out Digital Retailing across All Marketplaces

Complete search-to-purchase process launched on Cycle Trader with proprietary platform.

Cycle Trader
Selling Mutts: How to Market Used Motorcycles

If a bike has been in stock “too long,” either you haven’t found the right buyer, or your salespeople are ignoring it.

used motorcycles, dealership
Dayco Enters Powersports Market with Power Line of Belts

Dayco’s new belt line was designed and engineered by the company’s own powersports enthusiasts to provide a range of premium options based on engine size, horsepower range, modifications and riding level.

Introducing OUTREC, the New Online Outdoor Adventure Rental Vehicle Marketplace

OUTREC assures a world-class outdoor adventure experience in Arizona through convenient and fast rental of top-branded premium ATV and UTV at affordable rates.

OUTREC
Octane Announces Key Milestones in Advance of Continued Market Expansion

The company launched new products, grew its customer base, became GAAP net income positive and grew its headcount by 80%.

money, digital, financing
ATV and UTV Market Expected to Reach $11.95 Billion by 2027

This market was one of the few to grow during the pandemic.

MIC Bankcard Kickstarts Funding for Market Expansion and Expands Benefits for Members

The MIC’s market expansion initiative is an integrated program aimed at inspiring and supporting new and returning riders.

Lithia & Driveway Enters North American Powersports Market

The company acquired Pfaff Harley-Davidson in Toronto, Canada

Lithia & Driveway logo
Powersports Market Levels Out from Historically High Pricing

J.D. Power Specialty Valuation Services’ free third-quarter report includes several findings about price.

Q3 Market Insights Powersports, pricing
ATV/UTV Market Segments: Why They Matter

No matter what your source, no matter what industry profile you read, it’s no secret that the ATV/UTV market is hot. As with other industries during this unprecedented time, supply chain shortages have hampered production to a certain point, but most OEMs have done an exceptional job of making adjustments to work through it. As

SMS Marketing 101 for Powersports Dealerships

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed. Includes insights on: • How to market like a

iQSTEL Subsidiary To Build Electric Motorcycle for Latin American Market

iQSTEL, Inc. has announced approval from the Board of Directors (BOD) for manufacturing its first lot of electric motorcycles to be sold under the Company’s B2C Division EVOSS operating unit. Manufacturing is slated to begin in Q4 this year. CEO Leandro Iglesias commented: “The first batch of our EVOSS Electric Motorcycles will be manufactured in

Industry Vet Launches Motorsports Communications, Marketing Company

Former AMA Director of Member Activity seeks to help businesses, event organizers and riders get noticed.