Segway Villain Now Available for Retail in the U.S. Market
The highly anticipated side-by-side comes to the U.S. for the first time. As the flagship Segway Powersports offering, the highly anticipated Villain sport model will now be available for retail in the U.S. market for the very first time. The Villain sport side-by-side will be available in two width options of 72 inches and 64
PIERER Mobility AG Assumes Distribution of CFMOTO Motorcycles in 5 European Markets
A European dealer network is established for the sporty street motorcycles from PIERER Mobility’s long-standing joint venture partner CFMOTO.
Atturo to Enter the Powersports Market with 2 New Tires for SxSes and UTVs
Atturo is bringing two of its most popular and proven tread patterns from the light truck market to the side-by-side world.
Zero Motorcycles Partners with Rollick on Sales and Marketing Enablement
The partnership will power a better buying experience for customers and dealers.
Kirt Denman Joins NGK Spark Plugs as Director of Aftermarket
Denman will serve as a leadership team member and be responsible for developing a strategy to drive the aftermarket forward.
Volcon Hires Outdoor Industry Marketing Veteran Katie Hale
Hale holds a background in outdoor sports marketing.
Yamaha Bicycles Expands Sales Team as Inventory Arrives for U.S. Market
Yamaha prepares to meet growing demand with new sales and marketing representatives.
Segway Powersports Welcomes Gabriel Cruz as Marketing Director
Cruz joins Segway with over 12 years of distinguished marketing experience.
McAllister to Restructure Tucker’s Sales and Marketing Function
The company is discussing a strategy for growth based on “powered adventure.”
Volcon Launches Into the E-bike Market With the Brat
Volcon Inc. announced that it has officially entered into the e-bike market with the launch of its class 2 e-bike, the Volcon Brat. From the engineers behind the revolutionary Stag and the legendary Grunt comes a bike built for any adventure, on- or off-road. Built like a motorcycle, the Brat integrates Volcon’s unique design elements,
David Piercy Returns to American Landmaster as Director of Marketing and Creative
Piercy previously worked for the company from 2017 to late 2021.
MIC Symposium: Global Expansion: A Conversation with Market Expansion Leaders
Leaders from three countries will discuss strategies to attract new riders.
Pro Armor Announces Expansion into the Snow Accessory Market
“Every ride has a story.” Pro Armor’s brand promise does not, and should not, limit the brand to any one rider community. Pro Armor is well positioned to enhance riders’ adventures – in any climate, any terrain, and any vehicle – with custom, purpose-built style and performance accessories to help make every ride truly one-of-a-kind.
Pro Armor Enters Snow Accessory Market, Teams Up with Top Athletes
The product portfolio will initially be geared towards the mountain rider segment of the market.
American Landmaster Hires Vice President of Sales and Marketing
Klosterman brings over 30 years of powersport experience to the company.
Trader Interactive Debuts Time-Saving Pricing Tools for Marketplace Advertisers
New TraderTraxx enhancements shorten dealers’ pricing decisions from hours to minutes.
