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Powersports Market Levels Out from Historically High Pricing

In the Q3 2021 Powersports Market Insights, analysts from J.D. Power Specialty Valuation Services report that the steep value increases of the first half of 2021 have leveled out; however, pricing for motorcycles and side-by-sides remains at historical levels. The parts shortages continue and will constrain production of motorcycles and side-by-sides into 2022. 

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“Sellers have the advantage entering the holiday season, as it’s hard to find new motorcycles and side-by-sides to purchase,” said Lenny Sims, vice president of business development and strategy at J.D. Power Specialty Valuation Services. “Motorcycle pricing in September-October period widened the gap compared to the same time period last year. The most recent 10 model years of sportbike values are averaging 21.7% higher, and cruisers are averaging 18.6% higher. Side-by-sides are notably stronger than last year, with utility models bringing 25.3% more revenue year over year and sport models bringing in 31.6% more.”

Major findings in the free quarterly report include:  

  • Year-over-year used price increases continued among powersports categories through three quarters of 2021.
  • Traffic views across all segments declined July to September 2021.
  • Cruisers are the most searched with 27% of traffic views. 

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