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Lithia & Driveway Enters North American Powersports Market

Lithia & Driveway (NYSE: LAD), a provider of personal transportation solutions in North America, announced its entrance into North American powersports with the acquisition of Pfaff Harley-Davidson in Toronto, Canada. The location also becomes the first motorcycle dealership within the Lithia portfolio.

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“We are delighted to join the Harley-Davidson dealer family through this partnership with our team at Pfaff Automotive,” said Bryan DeBoer, LAD president and CEO. “Harley-Davidson is a storied brand with a rich history, passionate owners and a premium product lineup that is well aligned with our business model.”

The addition of Pfaff Harley-Davidson brings LAD’s total expected annualized revenue acquired in 2021 to nearly $6.3 billion. The company is well ahead of schedule and positioned to exceed its plan to reach $50 billion USD in revenue and $50 USD of earnings per share by 2025.

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