Cinnamon Kernes Named VP of Market Expansion for MIC
Powersports leaders named industry veteran Cinnamon Kernes as vice president of market expansion as the Motorcycle Industry Council (MIC) builds momentum to get more riders riding more. Kernes will lead and develop this new multifaceted program, “Ride With Us.” “I couldn’t be more excited to lead our industry’s market expansion effort,” said Kernes. “To share
Harley Enters Pre-Owned Market with H-D1
H-D1 Marketplace will provide consumers with the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America, according to a recent H-D release. Backed by the strength and scale of Harley’s dealer network and enhanced by the “Harley-Davidson Certified” program for extra peace of mind, H-D1 Marketplace will facilitate a
Black Book’s Powersports Market Update July 2021
According to Black Book’s Scott Yarbrough, Senior Analyst, Motorcycle & Powersports: “July normally marks the peak of both summer temperatures and powersports prices, and this year appears to be no different. What is unique is that this peak in values comes on top of the past 18 months’ worth of steady increases in prices, though
Twin Power Introduces New Chemicals for V-Twin, Cruiser Markets
Twin Power has added a new line of high-performance chemicals to its product line and will begin shipping them to dealers this month. The new products are a welcome addition to the workbench for owners of V-Twins and Cruisers and riders concerned about this impact of ethanol on their bike’s components. The new offerings include
ATV/UTV Market Update
ATVs and UTVs are having a much better 2021 than 2020.
MIC Launches New Market Expansion Initiative
Ride With Us, the powersports industry’s first multifaceted market expansion program, has officially been launched by the Motorcycle Industry Council. “In late 2019 at MIC’s Communication Symposium, we shared the MIC’s vision for growing ridership – more riders, riding more,” said Paul Vitrano, chairman of the Motorcycle Industry Council Board of Directors and senior vice
Black Book: Specialty Market Update, June 2021
Picking up right where May left off, June 2021 sees record pricing across the entire powersports marketplace.
Damon Motors, Auteco Mobility Join Forces to Electrify Latin America’s Two-Wheel Market
The two companies plan to collaborate for sales and support of Damon-branded motorcycles, including Damon’s flagship HyperSport superbike.
MV Agusta Relaunches the American Market
MV Agusta USA LLC will be led by Christian Henderson, who will set out to expand the brand’s range of services and competences on offer, enhancing customer experience and strengthening dealer support.
Growing Motorcycle Market Provides Significant New Opportunities for Lubricant Manufacturers
The motorcycle market is growing rapidly and simultaneously upgrading to meet new regional emissions regulations. With the upgrades to low-emissions hardware, the need for dedicated oils providing the right performance to meet the hardware needs is becoming ever more important, indeed it is becoming a key enabling technology.
Garmin Enters Powersports Market
As off-roaders plow through challenging terrain, the weather resistant Tread easily helps riders navigate trails and recognize land boundaries.
Royal Enfield: Innovative Marketing Targets New Riders
Royal Enfields are well positioned to appeal to younger riders. They are inexpensive, an attractive quality for people with little disposable income.
Volcon Announces Key Hires in Marketing and Digital Departments
Chris Worden has been named director of marketing and Richard Magness will take the role of head of digital.
SSV Works Aftermarket RZR Pro XP Kits
SSV Works offers the industry’s only weatherproof Polaris RZR Pro XP full aftermarket audio solution.
Protect Your Sales, Boost Profits, Save Money and Capture a Unique Market
AIMExpo CONNECT presented by Dairyland’s Profit Solutions Education Track offers four free sessions that will help you maximize your profits.
Quin Design Helmets Announces Expansion to UK Market
Quin Design announced a partnership with iHelmets for distribution of Quin Design Helmets in the United Kingdom.
