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TMV Joins Forces with Piloteer to Form Powersports Marketing Powerhouse

Michigan-based advertising agency TMV Group has partnered with a West Coast marketing and design firm Piloteer, led by veteran Tony Cavaliere and industry insider Eric Anderson.

The Simple Formula that Shaped our Dealership into a Lean Profit Machine

We talk about technology, automation and especially artificial intelligence (AI) like it’s scary. It’s not. Adopting an AI-based CXM has allowed us to do far more with far less.

Honda Celebrates 40 Years of Manufacturing in America

After Honda became the first Japanese automaker to build products in the U.S., automobile production quickly followed on Nov. 1, 1982, at the adjacent Marysville Auto Plant in Ohio.

Tucker Rolls Out Strider Adopt-A-School Program

Tucker recently rolled out its Strider Adopt-A-School program partnership whereby the two companies work together to help share the excitement of two wheels with children in communities across the country.

BOSS Audio Systems Unveils New Branding Initiatives

With the launch of the new bossaudio.com, BOSS Audio Systems announced it is taking the brand in new and exciting directions with a modern look while redefining great value, great performance and what a great customer experience should be in today’s marketplace.

UBCO to Unveil New FRX1 Freeride Trail Bike at AIMExpo

The new bike boasts a twist throttle with Super Pedal Assist, as well as long-travel suspension and hydraulic brakes in a package that weighs 115 lbs. and can reach 50 mph.

FLY Racing Releases 2020 Snow Collection

FLY Racing released their all new 2020 Snow Collection. Tested, designed and proven at all levels of racing and exploring by some of the best designers in the industry.

Highway 21 Releases Fall Apparel Collection

Meticulous research meets classic design for Highway 21’s all new fall collection featuring some of the most feature-rich products ever released by the brand.

Tucker Colorado Dealer Appreciation Trail Ride

For the second year in a row, dealers had a blast, the weather was excellent and the level of enthusiasm high at the Tucker Colorado Dealer Appreciation Trail Ride.

Tucker Films: Journey of Discovery

To kick off a new partnership, Tucker and META went on a motorcycle road trip together from Denver to Sturgis and back.

Polaris Slingshot Celebrates International Dog Day with August Promotion

In celebration of International Dog Day on Aug. 26, Slingshot is donating $100 for every Slingshot sold in the month of August to Best Friends.

HJC German Grand Prix & Dealer Meeting

With more than one million new bike registrations of 50cc and larger throughout Europe, the market is vital to helmet manufacturers such as HJC.

Tucker Films: ‘Hey Cardo’ with Mike Tole at Sturgis 2019

In this video, Cardo’s Mike Tole breaks down the ease of use of Cardo’s natural voice commands that make their communication systems a real game-changer.

Tucker Films: ‘Hey Cardo’ with Mike Tole at Americade 2019

At this year’s Americade event in Lake George, NY, the Tucker team met up with Mike Tole from Cardo Systems, and he gave them a rundown of their communication products and provided some handy installation tips.

Whyre Introduces World’s 1st Dual-Camera AR Attachment for Motorcycle Helmets

Combining a see-through heads-up display with a Bluetooth handlebar controller, Argon Transform allows riders to experience unmatched functionality, safety and hands-free access to music and calls while riding.

Indian Motorcycle FTR 1200 Artist Series: ThankYouX

The FTR 1200 stands as Indian Motorcycle’s most-customizable platform to date, featuring four distinct accessory collections, designed to modify the bike’s overall look and feel based on the unique tastes and styles of different riders.