Nominees Announced for Diversity Volume Leadership Awards
More than 14 million personal new vehicle registrations were analyzed to identify which consumer groups are winning and driving sales with top global automotive and motorcycle brands.
Rigg Gear Rear Cargo Storage Bag
This storage bag has a universal mounting system and is designed for UTV’s with a bed and cross bar behind the seats. They fit perfectly in the RZR XP and RZR 900 models.
TrakMotive Releases 2018 ATV-UTV CV Axle Catalog
TrakMotive has released its new 2018 ATV-UTV CV Axle catalog that features 351 part numbers covering more than 6,600 ATV, UTV and side-by-side applications.
Michael Peyton Re-elected to MIC Board of Directors
The first ballot was unsuccessful in electing two aftermarket/allied trades Directors by the required majority vote. Therefore, a second ballot will be held this month with the following slate of highly-qualified candidates.
Best in The Desert Names Scot Harden Business Development, Marketing Director
Best in the Desert, the largest off-road race series in North America, has announced that Scot Harden has joined the organization as Business Development/Marketing Director.
Printing All The News That Fits (October)
Former KTM Hard Equipment stalwart Lowell Anderson is now the head wrangler for Tucker Rocky’s brands. “I’m very excited to be part of the Tucker Rocky | Biker’s Choice family,” says Anderson. “As director of brands, I am looking forward to working with our brand team members to create a compelling assortment of products that
Timbersled Releases First Snow Bike Engine Oil
Timbersled has released a new 4-stroke engine oil aimed specifically at the snow bike market.
Elka Suspension Introduces Stage 5 UTV Shock
This new platform provides the performance improvements, handling and ride characteristics needed to unleash the full potential of the latest UTV models.
FlatOut Motorsports
Conventional wisdom in retail today warns of difficult times and constant challenges. Experts predict even more dire consequences for product-specific brick and mortar outlets such as, say, motorcycle shops.
MARKET UPDATE: RUVs Rocking! ATVs Rolling!
The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell
Front & Rear BILSTEIN Adjustable Coilover Shock Absorbers Available for all Slingshot Models
The revolutionary 10-way adjustable BILSTEIN shocks can be retrofitted to all Slingshot models, including the original Slingshot and Slingshot SL from 2015 and the all-new 2018 lineup.
DEI Introduces 2018 Product Catalog
Catalog features close to 70 new innovative heat & sound control solutions for automotive and powersports
MIC Communications Symposium Speakers to Share Ideas, New Approaches to Attract Broader Market
Shaking things up, doing things differently in a fast-changing market will be front and center at the 19th annual Motorcycle Industry Council Communications Symposium on Nov. 15, in Carson, Calif.
Assault Industries B2-Bomber Side Mirrors
Constructed from 6061-T6 Aluminum and stainless steel, the B2 Bomber mirrors black anodized angular detailing and chamfered edges add a visually interesting and well-engineered aesthetic.
MIC Launches RiDE, A Direct-to-Consumer Initiative
MIC and its OEM, distributor, dealership and aftermarket members, are calling for industry- and community-wide participation and collaboration to make the RiDE initiative a success.
AIMExpo Releases Attendance from Columbus Event
A busy first day of dealers on the show floor showed promise for the event’s move to a geographically central location. The second day did not follow on from the first, and dealer traffic was much lighter than anticipated.
