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Pro Armor Enters Snow Accessory Market, Teams Up with Top Athletes

Pro Armor has announced its expansion into the snow accessory market, beginning in the 2022-2023 season. The product portfolio will initially be geared towards the mountain rider segment of the market, who have a similar mindset as the Side-by-Side rider Pro Armor has successfully supported for decades.

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This launch will be coupled with partnerships with top snowmobile athletes in the sport — including Chris Burandt, Dan Adams, Bret Rasmussen and Matt Entz — who will help drive intuitive product design, the highest levels of testing and validation, and ultimately, better accessories to help riders go farther, higher, and deeper than they ever thought possible.

“Our goal is to expand the Pro Armor footprint into the snow market while staying true to the brand’s DNA by launching accessories for the high-performance, backcountry sled rider,” said Andy Kroll, president of Pro Armor and former brand manager for Polaris snowmobiles. “Pro Armor has been delivering accessory solutions to riders for over 20 years, first to quad riders, more recently to Side-by-Side riders, and now to back country snow riders as well. Helping riders elevate their style and performance is in our DNA, and we’re excited to bring this passion to the snow community as well.”


The capabilities at Pro Armor extend from design all the way through manufacturing and distribution, to allow riders to fully customize their ride from top to bottom. Pro Armor’s goal is to help make riders’ vehicles an extension of who they are and help them write the next story in their epic adventures.

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