Segway Powersports Inc., a growing manufacturer in the powersports Industry, has named Gabriel Cruz its new marketing director.
Cruz joins Segway with over 12 years of distinguished marketing performance, having driven growth and improvement within evolving organizations through the strategic vision and execution of creative marketing initiatives. During his most recent tenure as director of marketing for one of the top five powersport original equipment manufacturers in the U.S., Cruz led the brand to record profits during COVID-19 and played a key role in leading the brand’s presence in the Canadian market, as well as launching its Mexican manufacturing facility.
Cruz was also tasked with developing new business, where he was able to create a marketing distribution system that accounted for over 120 new dealers and 46% of dealer revenue growth — unprecedented numbers for the company.
“It is an exciting time at Segway,” said Shane Wilson, vice president of Segway Powersports Inc. “As we continue to grow, it is important that we are adding leading-edge professionals to our team. We are thrilled to have Gabriel join our team as he will be instrumental in propelling the Segway brand further along in our powersports journey.”
In his new role as marketing director, Cruz is excited to be expanding and directing comprehensive growth of the Segway brand within the powersports Industry. His objective to enrich Segway’s marketing efforts will be focused on creating healthy and dependable relationships with Segway’s valued dealer partners.
For more info, visit www.segwaypowersports.us and follow them on social media @segwaypowersportsus.
