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Hart & Huntington, Roland Sands Design to Anchor MotoCulture at AIMExpo Presented by Nationwide

Attendees have the opportunity to get some permanent ink at the show, as artists Blanco and Mike Zimmer will be on hand for live tattooing throughout the weekend. Many of Sands’ most iconic builds are on display and he will be on hand throughout the day Friday to meet with AIMExpo attendees.

Pied Piper Ranks Motorcycle, UTV Dealerships Response to Internet Inquiries

BMW ranked highest in the Pied Piper Internet Lead Effectiveness Study, which measured how dealerships responded to customer inquiries received through dealership websites.

CAN-AM Side-by-Side Dealers Ranked 1st by Pied Piper’s 2018 ‘PSI for UTVs’ Industry Study

For more than ten years, the automotive and motorcycle industries have used PSI mystery shopping as a tool to improve the sales effectiveness of their dealer networks, turning more shoppers into buyers.

ROXOR Draws Media, Dealers For First Test of New UTV

While the dealers were holed up in a local hotel banquet room going over the value proposition along with the features and benefits of the new vehicle, about a dozen automotive and moto media were staked out at the Knibbe Ranch outside of town for a first spin and introduction to the machines.

ROXOR UTV press show
Pit Pass: ROXOR Unveiled in Detroit

Mahindra’s ROXOR was recently unveiled to the North American market at the company’s Auburn Hills, Michigan, manufacturing facility on March 2. ROXOR’s design is a derivative of Mahindra’s licensed Willys vehicle, which has been built and sold in India since 1947, called the Thar.

ROXOR To Unveil New SxS March 2, Signs Up More Than 200 Dealers

The ROXOR off-highway vehicle will be revealed publicly on March 2nd at their assembly plant in Auburn Hills, Michigan.

MARKET UPDATE: RUVs Rocking! ATVs Rolling!

The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell