Mahindra Prevails in FCA Trade Dress Ruling
International Trade Commission has issued its final ruling and determined that the redesigned 2021 ROXOR does not infringe on the “Jeep Trade Dress” claimed by FCA.
Mahindra Automotive Supports COVID-19 Fight
The company is announcing several actions it is planning and executing from its Auburn Hills Michigan headquarters and manufacturing facility.
Mahindra ROXOR Launches Sweepstakes During Basketball Madness
Mahindra Automotive North America will be part of the college basketball tournament madness with the ROXOR Top Five Sweepstakes.
Mahindra Finance USA to Become Primary Wholesale and Retail Financing Provider to Mahindra ROXOR Dealers
Mahindra is launching several programs to encourage dealers and retail customers to choose Mahindra Finance – giving both seamless access to industry-leading products and services.
KIMTEK Adds Mahindra UTVs to Rescue Skid Unit Options
KIMTEK Corp announced that its MEDLITE and FIRELITE slide-in transport skid units are compatible with Mahindra mPACT and Retriever 750 and 1000 Long Bed and Flexhauler utility vehicles.
ROXOR by Mahindra to Make SEMA Debut
SEMA Show will see the announcement of the new 2019 models while highlighting the full customizability of ROXOR.
Synchrony Named Preferred Consumer Financing Provider for Mahindra
Dealers will have access to a variety of Synchrony’s financial tools, including its Installment Loan Estimator which can help consumers with financing decisions.
Mahindra Launches Category Shifting ROXOR UTV at Detroit Plant
Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side-by-Side category, ROXOR featues a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.
Wells Fargo CDF Chosen as ‘Preferred Floorplan Financier’ for Mahindra-ROXOR Line
As part of the multi-year agreement, CDF will leverage over 40 years of powersports experience to deliver competitive programs, analytics and insights in support of Mahindra’s dealer development efforts.
Mahindra Vehicle Sales and Service Joins ROHVA
As a ROHVA associate member, MVSS intends to be regularly engaged in wholesale ROV distribution in North America within one year.
Mahindra Opens New Facility in Michigan
The new facility will produce an off-highway vehicle that will extend Mahindra’s current position in this growing segment. The company gave the media a teaser of the new vehicle that was covered up with a tarp as they unveiled the brand name, which will be called ROXOR.
Mahindra Opens New HQ and Manufacturing Facility in Metro Detroit, Reveals Brand Identity for New ROV
Mahindra is the first OEM to open a new facility in southeast Michigan in over 25 years. The company plans to manufacture its new off-highway vehicle at the plant.
Mahindra Automotive North America Focuses on Powersports Retailers for New Off-Road Vehicle Success
Mahindra Automotive North America, with operations based in Auburn Hills, Michigan, has announced it is actively recruiting powersports dealers across the U.S. and ultimately, around the globe.
Secretary of State Rex Tillerson Promotes Mahindra’s U.S. Investment in Press Conference
Mahindra & Mahindra plans to roll out off-road utility vehicles from the Detroit plant.
Mahindra Unveils Re-Styled UTV at Biggest Ever National Dealer Meeting
Mahindra’s new product launch began with an unveiling of more than 25 models during the general session followed by detailed classroom training and a dynamic, interactive ride and drive experience with the new tractors and utility vehicles.