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June Wholesale Pricing Highlights

June experienced the natural decline in wholesale pricing we see each year as the market enters summer.

SpeedAngle Data Logger and Lap Timer Device

SpeedMob and MarkBilt Racing have agreed to co-distribute the newest SpeedAngle data logger and lap timer device. SpeedAngle is equipped with aero-sensing technology and 10 Hz GPS module, making GMOS a one-of-a-kind data logger developed for motorcycle enthusiasts.

May Wholesale Pricing In Review

Average Wholesale Pricing in May began to slide from the prior spring months, with all major categories declining three percentage points from the prior three-month average.

From Pit Bikes To Sportbikes

If you were a dealer during the past decade, it would have been pretty hard to miss SSR Motorsports – at least if you had any involvement with the pit bike sector of the market.

Kawasaki Names Stjernstrom to Lead Racing Program

Kawasaki has named renowned racing industry veteran Bruce Stjernstrom to lead racing operations, replacing senior racing manager Reid Nordin, who has left the company. Stjernstrom returns with 20 years of experience at Kawasaki, having previously led both the racing and marketing departments.

April Wholesale Pricing In Review

Average Wholesale Pricing in April was up over the prior three months, especially for off-road product categories.

Michelin Invites Motorcycle Racers to Take the Michelin Power Evo Challenge

Marking the official launch of six new motorcycle race tires on May 1, Michelin invites all racers to take the Michelin Power Evo Challenge by experiencing its new “Evo” line of tires at local track days and race events. Participants will receive a free front tire with a qualifying rear tire purchase.

March Wholesale Pricing in Review

March yielded a surprising mix in Average Wholesale Pricing (AWP) trends, which seems to suggest that typical seasonal peak may be muted or delayed in some categories.

A Google Webinar for Powersports Dealers

The Pulse powersports series, powered by DX1, is partnering with Google to offer dealers an informational marketing webinar on the world’s most prominent search engine. The webinar will focus on Google advertising options available to powersports dealers.

American Honda Names Chuck Boderman VP, Motorcycle Division

American Honda announced today that Chuck Boderman has been promoted to the position of Vice President, Motorcycle Division. Outgoing Motorcycle Division Vice President Robert Gurga will serve as a Senior Advisor ahead of his August retirement.

February in Review

Average Wholesale Pricing (AWP) in February showed signs of strength with all major categories rising over the prior three month average.

Broken Business Practices

Unlike the fuel tank gauge that we chose not to fix, the lack of closing ratios isn’t anything we could’ve repaired. It was – because of a lack of efficiency in our business systems – like a part that we ordered ages ago and never received.

BMW Motorrad’s Strong Start

Up, up, up has been the trend at BMW Motorrad as the German motorcycle manufacturer continues to post record-breaking worldwide sales.

Method To Our Madness: Powersports Industry Profile

How do you measure an industry’s performance from a relatively small sample? There is a method to our madness, and as our new Babcox Research Manager Kent Camino explains, it all comes down to confidence.

Shifting Gears: March 2015

Editor-at-Large Robin Hartfiel is our tabloid reporter when it comes to finding out who is on the move in the powersports industry. Robin’s many years of experience in the market and hundreds of industry contacts means he usually knows what is happening before anyone else.

Wolf, Scanlon Assume P&L Responsibility for Snowmobiles, Slingshot Respectively

Polaris Industries Inc. has announced that the responsibilities of retiring Vice President of Snowmobiles and Slingshot, Mike Jonikas, will be divided between two roles. Chris Wolf, currently general manager, Snowmobiles, will be promoted to vice president of that business, and Craig Scanlon will fill the role of vice president, Slingshot.