fbpx

American Honda Names Chuck Boderman VP, Motorcycle Division

American Honda announced today that Chuck Boderman has been promoted to the position of Vice President, Motorcycle Division. Outgoing Motorcycle Division Vice President Robert Gurga will serve as a Senior Advisor ahead of his August retirement.

33187eb

American Honda announced today that Chuck Boderman has been promoted to the position of Vice President, Motorcycle Division. Outgoing Motorcycle Division Vice President Robert Gurga will serve as a Senior Advisor ahead of his August retirement.

“I’m excited to assume this new role with American Honda,” Boderman said. “It’s an exhilarating time for the powersports industry, and I’m honored to have the opportunity to build on Bob’s accomplishments as we work toward future growth at Honda.”

Boderman has a long history with Honda, beginning in 1983 with a customer-service job in New Jersey. Over the next 15 years, he served in roles in field service and field sales while working in several different markets in the United States. After transferring to American Honda Motor Company’s Torrance, California, headquarters in 1998, Boderman held management positions in which he was responsible for sales operations, dealer development and marketing before being named Assistant Vice President in 2006.

“After more than 37 years, I’ll be retiring from Honda later this year,” Gurga said. “Looking back, I’ve been very fortunate to have worked for Honda, and I’m grateful for the opportunities I’ve been given and the lifelong friendships I’ve made at Honda, with our dealers, our customers and in the industry. Soon, I’ll leave Honda, confident that the Honda ‘Racing Spirit’ is firmly embraced by our associates, and that Team Honda is prepared for any opportunity or challenge that arises.”

American Honda’s organizational structure will have six senior managers covering all business operations in sales, service and product planning, reporting directly to Boderman.

You May Also Like

Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails

Spring is here, and for many it’s time to head back to the trails. To ensure you get the most fun out of the new riding season, the ATV Safety Institute (ASI), Motorcycle Safety Foundation (MSF) and Recreational Off-Highway Vehicle Association (ROHVA) have teamed up with California State Parks to offer free training for ATVs, dirt bikes and side-by-sides. 

Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Boundless Rider Expands Footprint to Illinois

Coverage is available for direct purchase or through agents.

Boundless Rider logo
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon

Other Posts

MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.

Hagy
Tickets Available for World Ducati Week 2024

The countdown begins for the 12th edition of the event, taking place from July 26-28, 2024.

World Ducati Week 2024