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Sponsorship Opportunities Available for the Sisters’ Centennial Motorcycle Ride

Alisa Clickenger of WomensMotorcycleTours.com has announced the availability of multiple sponsorship opportunities for the Sisters’ Centennial Motorcycle Ride, July 3-24, 2016. A cross-country motorcycle ride for women, the event commemorates the centennial of Adeline and Augusta Van Buren’s historic ride across the United States from New York to San Francisco in 1916.

Polaris RZR UTV World Championship Returns to Laughlin, Nevada in 2016

The four-day event format will once again feature one full day of racing, contingency and tech in downtown Laughlin, demo and enthusiast rides, and a business-to-business UTV industry summit.

EICMA Attendees Elect Ducati’s XDiavel as the Show’s Best-Looking Bike

The Ducati XDiavel is the best-looking bike of EICMA 2015. As the 73rd edition of the renowned international motorcycle exhibition concludes in Milan, the public declared the XDiavel the winning bike out of all those on display.

WPS Opens Texas Distribution Warehouse

WPS (Western Power Sports, Inc.) has announced the opening of its sixth distribution warehouse in the United States, located in the Dallas-Fort Worth area in the town of Midlothian, Texas.

World Debuts from Orlando

The 2015 American International Motorcycle Expo kicked off in Orlando with some significant global and North American debuts of new motorcycles from some the industry’s top manufacturers. We highlighted a few unveilings here.

Western Power Sports

WORK HARD, PLAY HARD! Many companies can claim to treat their employees like family. Others proclaim their passion for the powersports industry or their ability to do things better than the competition. However, at some point it all starts coming across as contrived – or at least a well polished script. That is not the

MAG Announces Executive Shifts

The Motorsport Aftermarket Group (MAG) has appointed Kevin Strawbridge to head its Retail and Media Groups. The parent company to both online retailers Motorcycle SuperStore and J&P Cycles, as well as Motorcycle-USA.com and “America’s Motorcycle Weekly” CycleNews, recently consolidated its retail operations in Irving, Texas.

Yamaha Celebrates 2015 Championships and 60th Anniversary at Ironman GNCC

Yamaha celebrated the 2015 season and 60th anniversary at the GNCC Ironman finale displaying a complete line of 2016 ATVs and motorcycles along with the all-new YXZ1000R.

Polaris Reports Third Quarter Earnings

Polaris Industries Inc. has reported record third quarter net income of $155.2 million for the quarter ended September 30, 2015, an increase of 10 percent from the prior year’s third quarter net income of $140.8 million.

Petersen Automotive Museum Announces Re-Opening Schedule

Following a 13-month total transformation and $125 million capital campaign, the beloved Los Angeles institution will unveil the museum of the future this December.

Why Employees Continue To Quit?

BREAKING OUT OF THE CIRCLE (OF NEGATIVITY) [dropcap]T[/dropcap]he powersports industry talent pool ain’t what it used to be, eh? The younger generations can’t keep pace with the Greatest Generation’s work ethic. Minimum wage rate hikes are killing your profits and forcing you to pay more for less qualified help. Employee turnover is at an all-time

Malcolm Smith Named 2015 “AIMExpo Champion”

The American International Motorcycle Expo (AIMExpo) has announced that off-road racing legend and pioneer Malcolm Smith has been named “AIMExpo Champion” for its third-annual gathering at Orlando’s Orange County Convention Center, October 15-18.

REV’IT! Joins Barber Vintage Motorcycle Festival as Exclusive Apparel Sponsor

REV’IT! has signed on as the exclusive apparel sponsor of the 11th annual Barber Vintage Festival. The event, which features road racing, motocross, cross country events, an air show, vendor areas and a fan zone, will take place at Barber Motorsports Park in Birmingham, Alabama, October 9-11.

BRP Announces Can-Am Defender Family and NASCAR Sponsorships

BRP enters the utility-recreation segment of the off-road market with the all-new Defender family of side-by-side vehicles. The company also announced several sponsorships NASCAR.

K&L Supply Co.

Humble beginnings gave way to this massive distributor and manufacturer of equipment, tools and parts [dropcap]L[/dropcap]ike many manufacturers and distributors in the powersports industry, K&L Supply Co. has evolved to meet changing needs throughout the decades. What’s unique, however, is the company’s humble beginnings and the speed with which it has adapted its business model

Stretched Polaris Ranger 900XP

Wide Open Company, Inc. (WOC) has long been known in the side-by-side utility industry for making high-end, “first class” enclosures for a number of brands of UTVs.